Group SJR was one of the firms that proved a communications agency could build editorial-quality content at agency speed. In 2012, the argument was contested. A structural case study in how a service category gets established.
Three sustained hardware/technology PR operations — Samsung's high-volume engagement, Apple's scarcity discipline, Cisco's B2B brand journalism. What each approach involves and what the broader category should take from it.
Brand newsrooms are publishers. Publishers get sued. Delta Sky, Red Bull, Marriott Bonvoy, Airbnb — every owned-media property is an editorial-judgment business with editorial-judgment liability.
