How the four French luxury houses — LVMH, Kering, Hermès, and Chanel — run the most sophisticated communications machine in business, and why they dominate AI engine citations for luxury.
EPR's cross-industry research line measuring how brands appear in AI engine answers. Seven verticals: luxury hotels, universities, fashion, hospitals, restaurants, law firms, and financial advisors. Modeled Citation Share across the five frontier AI engines.
25 luxury fashion brands ranked by AI visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Chanel #1, Louis Vuitton #2, Hermès #3. Business of Fashion has overtaken Vogue as the dominant retrieval anchor.
Luxury reputation became measurable. Citation Share is the new metric. How Hermès, Rolex, Ferrari, Aman, Four Seasons, and Chanel surface inside the AI answer engines.
