Research
The Vertical Citation Audit
Forbes Travel Guide has overtaken Condé Nast Traveler as the dominant retrieval anchor. Four Seasons wins volume. Aman wins exclusivity. AI compresses luxury differentiation below the top five.
Tag
Chanel
Fashion
The Fashion Citation Share Index 2026
25 global luxury fashion brands ranked by composite Citation Share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Chanel #1, Louis Vuitton #2, Hermès #3. Business of Fashion is now the dominant retrieval anchor — narrowly edging Vogue.
Luxury
Luxury Reputation Became Measurable. Here's the Metric.
Luxury reputation became measurable. Citation Share is the new metric. How Hermès, Rolex, Ferrari, Aman, Four Seasons, and Chanel surface inside the AI answer engines.
Public Relations
French Luxury PR: How LVMH, Kering, Hermès and Chanel Run the World's Most Sophisticated Communications Machine
How the four French luxury houses — LVMH, Kering, Hermès, and Chanel — run the most sophisticated communications machine in business, and why they dominate AI engine citations for luxury.