B2B Marketing
The Connection Between Sales and Marketing Is Now the AI Engine
The connection between sales and marketing is no longer a workflow problem. It is an AI engine. The middle of the funnel moved into the chatbox.
Tag
Citation Share
B2B Marketing
B2B Lead Generation 2026: Six Structural Shifts and the Activity-Account-Commercial Measurement Stack
B2B lead generation for 2026. Six structural shifts since 2012. Six operational requirements. The activity-account-commercial measurement stack. How PR contributes.
AI Communications
The Press Release Came Back. It's Built for LLMs Now — Not Journalists.
Three years ago the press release was dead. The think-pieces were wrong. The wire is back — built for LLMs now, not journalists. Headline as prompt. Entity density. Citation Share, not impressions.
Beauty
Sephora: The LVMH Beauty Retailer
Sephora — founded 1969, LVMH-owned since 1997. 3,200+ stores, 35 markets, 50,000 employees. The dominant retrieval anchor inside AI beauty answers — and the brand-side AOR roster behind it.
PR, AI & Communications News
5W Study: Eight Markets, Three Neobank Leaders, and an Empty U.S. Slot for Nubank
A new 5W public benchmark of 31,500 AI prompts across eight markets finds no global neobank category leader — and the world's largest neobank invisible in U.S. AI search.
Financial Services
Tokenized Real-World Assets: The 2026 Communications Playbook
BlackRock BUIDL above $2.9B. Franklin Templeton BENJI across seven chains. Ondo OUSG and USDY split institutional and retail. Securitize is the rail. The first communications playbook for the fastest-growing institutional crypto category.
Cybersecurity
Wiz: The $32 Billion Cloud Security Anchor
Wiz ranks #8 on EPR's Cybersecurity Vendor Citation Share Index 2026 — the fastest climb of any vendor in 24 months. Google paid $32 billion in cash, the largest acquisition in Google's history. The six-year run, the CNAPP category, and the citation position now owned.
Generative AI
What Is a Synthetic Answer?
A synthetic answer is the response an AI system generates by gathering information from multiple sources and synthesizing it into a single reply.
Public Relations
Burson's Credibility Paradox Study: Leadership Communications Score Lowest on Believability
Burson released The Credibility Paradox on June 2, 2026. Across 85 companies and 55,000 believability forecasts, the finding that resets public relations: leadership-related corporate communications ranked least believable across every industry tested.
PR Firms & Communications Agencies
The 5W Reset: Why We Became the AI Communications Firm
Ronn Torossian on the 5W reset: why the firm stopped calling itself a PR agency, what AI Communications actually means as an operating model, and what the industry should take from it.