130.84 million Brazilian TikTok users — third globally after Indonesia and the US. The creator economy is not an emerging channel in Brazil. It is the media channel. Names, agencies, commerce, regulation, and the AI engine gap.
Mike Heller, CEO of Talent Resources, on the second volume of the AI Casting Index with 5W AI Communications: the chatbox doesn't count followers — it checks a documented record. MrBeast and Alix Earle cracked the top ten by building one.
Law firm communications is structurally behind every other professional-services category on the AI Communications layer. Why the category fell behind, what the four EPR studies in this cluster show, and what the top firms are doing about it.
June 2024 was a quiet month in PR-industry trade press — and a missed-coverage moment for JCPenney, 18 months out of bankruptcy, with the Catalyst Brands merger six months away. What the trade press did not cover, and why the silence mattered.
Answer engines — ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews — now answer most early-stage buyer research. The pillar on how they decide which brands get cited.
ChatGPT is the most widely used AI product ever built — and the default starting point for product research, reputation queries, and category comparisons. The full entity profile.
The inaugural BNPL Citation Share Index 2026 — which buy-now-pay-later providers ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Klarna owns brand. Affirm owns trust. Afterpay owns Gen Z. Risk language attaches to the category itself.
The inaugural Payments Processors Citation Share Index 2026 — which payment processors ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Stripe owns developer. PayPal owns consumer. Square owns SMB. Adyen owns enterprise.
The inaugural Neobanks Citation Share Index 2026 — which neobanks ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Chime owns retail. Revolut owns global. SoFi owns financial-life. Cash App owns P2P. Locked 5W methodology.
The inaugural Stablecoin Citation Share Index 2026 — which stablecoins ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. USDC owns regulated. USDT owns scale. PYUSD owns retail. Locked 5W Citation Index methodology, 750 observations.