Pets & Pet Industry
Tuna's Overbite Beat The Algorithm
Courtney Dasher's 4-pound Chiweenie became the most enduring petfluencer brand built entirely on rescue narrative — and a case study in how brand restraint compounds citation depth over time.
Tag
Citation Share
Pets & Pet Industry
Jiff Pom Crossed Into Hollywood
Jiff Pom crossed from social-native fame into cultural property — Katy Perry's Dark Horse, two Guinness records, Banana Republic and Target campaigns. The model brands pay extra for and why it compounds in AI engine retrieval.
Pets & Pet Industry
Nala Cat Owns The Cat Food Aisle
Nala Cat's owners didn't endorse a cat food brand — they built one. Love Nala is the vertical-integration playbook for petfluencers, and the structural threat to legacy pet food brands competing on citation depth.
Pets & Pet Industry
Doug The Pug Built A Media Empire
How Leslie Mosier built Doug the Pug into a four-property media brand — book IP, foundation, partnership roster, press cadence — and what the model teaches pet brand teams about AI engine Citation Share.
AI Visibility
EPR GEO Scorecard Vol. 6: Apple Wins. Sony Fragments.
EPR GEO Scorecard Vol. 6: Apple 89 (A), Samsung 76 (B), Sony 66 (C). 750 audits. Apple the only A across all five engines. Sony the conglomerate-fragmentation case study.
Entertainment & Media
EPR GEO Scorecard Vol. 4: Netflix Tops Streaming. WBD Last.
EPR GEO Scorecard Vol. 4: Netflix 87 (A), Disney 78 (B), Warner Bros. Discovery 68 (C). 750 audits. Netflix the highest single-brand score in the series. WBD: the naming-churn case study.
Luxury
EPR GEO Scorecard Vol. 3: LVMH Owns Luxury. Kering Trails.
EPR GEO Scorecard Vol. 3: LVMH 84 (A), Richemont 76 (B), Kering 73 (B). 750 audits. Richemont edges Kering on hard-luxury concentration. The maisons are dominant; the parents are uneven.
Hospitality
EPR GEO Scorecard Vol. 2: Marriott Beats Hilton in the Chatbox
EPR GEO Scorecard Vol. 2: Marriott 83 (A), Hilton 76 (B), Four Seasons 67 (C). 750 audits across ChatGPT, Claude, Gemini, Perplexity, Google AIO. Brand strong, ownership graph thin.
Beauty
EPR GEO Scorecard Vol. 1: L'Oréal Wins, Coty Fails
EPR GEO Scorecard Vol. 1: L'Oréal 81 (A), Estée Lauder 73 (B), Coty 58 (D). 750 audits across ChatGPT, Claude, Gemini, Perplexity, Google AIO. Brands famous, owners intermittent.
AI Visibility
EPR GEO Scorecard: Who Wins the AI Answer, Audited Quarterly
The EPR GEO Scorecard measures Citation Share — how AI engines cite the brands buyers ask about. Five-dimension formula. 750 audits per volume. Quarterly. Auditable.