Travel
Travel PR Has a New Scoreboard: AI Citation Share
The biggest U.S. airline by seats isn't what AI recommends. Neither is the biggest U.S. hotel chain by property count. A new 5W study redraws the map every travel PR firm operates on.
Tag
Citation Share
Healthcare
Best Healthcare PR Agencies in 2026: Top Firms for Life Sciences, Hospitals, and Health Tech
Twenty leading healthcare PR agencies for 2026 — from 5W AI Communications and Edelman Health to Real Chemistry, FINN Partners, Ruder Finn, and the life-sciences specialists shaping pharma, biotech, hospitals, and health tech.
Beauty
Best Beauty PR Agencies in 2026: Top Firms for Beauty, Cosmetics, and Lifestyle Brands
Twenty-four firms shaping beauty PR in 2026 — from 5W AI Communications and Purple PR to Karla Otto, KCD, Edelman Beauty, and boutique specialists across New York, London, Milan, and beyond. Built for the AI Communications era.
Reddit
The September 2025 Reddit Citation Collapse
Reddit lost the AI engines in September 2025. The citation share that made every brand rewrite the playbook collapsed inside ChatGPT and Google AI Overviews overnight. Here is what happened — and what to do about it.
Technology
Israeli Tech in 2026: The Wiz Exit and What Comes Next
Israeli tech in 2026: the $32B Wiz exit, $15.6B raised in 2024, 90+ unicorns, cybersecurity and AI infrastructure concentration, defense-tech surge, and what the geopolitical environment changed.
Internal Communications
CCOs Don't Own Reddit. AI Does.
Reddit is the second-most-cited consumer source in ChatGPT, Claude, Gemini, and Perplexity — behind only Wikipedia. No Fortune 500 comms team has a named Reddit lead. The most-quoted source on your brand is the one nobody on your payroll owns.
AI Visibility
Hermès Wins the Chatbox
New 5W × Haute Living index ranks 25 luxury houses by AI citation share. Hermès tops the list at 98.6. Rolex hits a perfect 100 on entity clarity. WWD covers the methodology.
Pharma
Pharma Spent $8 Billion on TV. The Chatbox Cited Eli Lilly Anyway.
A new 5W AI Visibility Index ranks the top 25 drugmakers by citation share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Pharma spends $8 billion on DTC ads. Eli Lilly and Novo Nordisk lead. Merck makes the world's top drug and ranks fifth.
Press Releases
The Wire Service Citation Audit 2026: How Claude and Google AI Overviews Cite PR Newswire, Business Wire, GlobeNewswire, Newsfile, and ACCESS Newswire
The first independent measurement of how AI engines cite the wire services. GlobeNewswire 31.3%. Business Wire 18.8%. PR Newswire 16.7%. Newsfile and ACCESS Newswire 12.5% each — but both win their target vertical outright.
Generative Engine Optimization (GEO)
The Citation Accuracy Crisis: Inside Stanford's 58,000-Pair Audit of How Often AI Cites the Wrong Source
Stanford's SourceCheckup framework, published in Nature Communications, evaluated 7 LLMs on 58,000 statement-source pairs and found 50 to 90 percent of AI responses are not fully supported by the sources they cite. What this means for brand AI visibility.