Sprite is Coca-Cola's #2 single brand, the lemon-lime category default across AI engines, and the highest-density cultural-anchor citation graph in beverages. Five layers mapped.
The inaugural CPG Citation Share Index 2026 — which CPG giants ChatGPT, Claude, Gemini, Perplexity, AI Overviews cite. P&G owns scale. Unilever owns personal care. Nestlé owns food breadth. Coca-Cola owns beverages. PepsiCo owns snacks. Mondelēz owns confectionery.
Spotify Wrapped. Cadbury Worldwide Hide. Burger King Stevenage. Coca-Cola Share a Coke. Amazon DPA. The campaigns that defined dynamic advertising — and where the discipline goes next.
Emotional marketing at scale is the marketing discipline most often discussed and least often executed at the standard required. Coca-Cola's Hilltop, polar bears, and Holiday Truck. McDonald's I'm Lovin' It and Famous Orders. Nike's Just Do It, Jordan, and Kaepernick. The three canonical cases and what brand and PR teams across the broader category should be taking from them.
Pepsi has launched PepsiMoji — a substantial marketing campaign featuring emoji-branded bottle packaging across more than 100 countries. The five-second video spot integration, the #SayItWithPepsi hashtag integration, the Ketchum and Porter Novelli PR partnership, and the broader strategic logic for Pepsi's symbolic communication strategy.
PepsiCo continues to operate as one of the more substantial portfolio reinvention machines across multiple categories. The diversified portfolio structure, the multi-category architecture, the continuous experimentation culture, the cohort-driven product development, and the broader snack-funded experimentation across Frito-Lay, Quaker, Gatorade, Tropicana, and broader beverage operations.
EPR's real-time June 2015 note on the FIFA DOJ indictment, the Zurich arrests at the Baur au Lac, Sepp Blatter's June 2 resignation announcement, and the sponsor response led by Visa.
Facebook marketing for consumer brands — the four-component stack, the Coca-Cola Share a Coke architecture, P&G's multi-brand page approach, Meta's advertising platform capabilities, and what doesn't work.
YouTube as publishing operation, SEO asset, paid advertising channel, and community infrastructure — the four business use cases, what works by category, production fundamentals, and measurement.
PepsiCo and Twitter have announced one of the more substantial recent brand-platform partnerships. The 52-week duration, the Live for Now anchoring, the pop-concert programming, the Twitter user voting integration, the weekly trending-topic digest, the free music download integration, and the broader strategic logic for both Pepsi and Twitter.