Food & Beverage
Coca-Cola Marketing Strategy: World Cup and Zero Sugar
Coca-Cola marketing strategy in 2026: the World Cup campaign, a Zero Sugar redesign and AI ad backlash, with Q2 volume up 5%. See what marketers can copy.
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Coca-Cola — Tagged Articles
Food & Beverage
Sprite Public Relations: 63% of Lemon-Lime and Rising
Sprite owns 62.87% of U.S. lemon-lime dollar share — up from 50.91% in March 2024. Starry has fallen to 2.52%. The hip-hop citation moat, the NBA layer, and the share table mapped.
Research
The CPG Citation Share Index 2026
P&G owns scale. Unilever owns personal care. Nestlé owns food breadth. Coca-Cola owns beverages. PepsiCo owns snacks. The first AI-visibility ranking of CPG brands across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.