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content marketing — Tagged Articles

Financial Services Marketing Is Still Too Safe—And It’s Costing Billions

Financial services marketing often prioritizes safety over strategy, resulting in missed opportunities and billions in lost revenue. This article explores why financial brands are hesitant to take risks with their marketing and how this caution impacts customer acquisition, brand recall, and differentiation. It also highlights brands and agencies, like 5WPR, that are breaking through by embracing clarity and strategic boldness.

EPR Editorial Team · Jun 1, 2026

Influencer Marketing

B2B Influencer Marketing

B2B has its own influencer infrastructure — and it runs through LinkedIn and podcasts, not TikTok. The playbook for founder publishing, practitioner partnerships, podcast appearances, and measuring pipeline impact.

EPR Editorial Team · May 31, 2026

B2B Marketing

Founder-Led GTM: The LinkedIn Playbook for B2B

The most capital-efficient B2B demand generation strategy doesn't require a media budget. It requires a founder willing to share what they actually know, in public, consistently. Here's the playbook — including what scale actually looks like.

EPR Editorial Team · May 31, 2026

B2B Marketing

Demand Generation vs. Demand Creation: Why the Distinction Matters

Most B2B marketing budgets are built to capture demand that already exists. That's the problem. Demand creation expands the pool. Demand capture harvests from it. Here's why the distinction matters — and what the research says about the right balance.

EPR Editorial Team · May 31, 2026

Influencer Marketing

Likes Don't Move Product

Likes and follower counts don't move product. Here's what serious brands measure instead — and why the gap between vanity metrics and business impact is where most campaigns fail.

EPR Editorial Team · May 31, 2026

Insights & Strategy

The Huberman Effect: Podcasts Killed Magazines

Huberman Lab. The Drive. Rogan. Diary of a CEO. AG1, Eight Sleep, WHOOP, Levels ride the clip economy. Three-hour episodes replaced magazine covers.

EPR Editorial Team · May 31, 2026

Marketing

How PropTech PR and Digital Marketing Are Finally Getting It Right

PropTech storytelling has lagged behind its innovation — until now. A new generation of property tech companies is closing the gap with strategic PR and digital marketing built on narrative-driven growth, real estate buyer relevance, and AI engine retrieval.

EPR Editorial Team · May 31, 2026

AI Visibility

From Kibble to Clicks — How Pet Brands Are Winning with Smarter Digital Marketing

The pet industry has evolved into one of the most emotionally charged and digitally sophisticated sectors. Success for pet brands today hinges on building relationships, telling stories, and creating resonant experiences, moving beyond simple product sales.

EPR Editorial Team · May 30, 2026

Insights & Strategy

Your Media List Is Wrong

The media list has been the operational backbone of media relations for decades. New factors related to AI surface visibility, newsletter publishing, and shifting outlet authority require updating how lists are built and maintained. This article explains how to build a better media list for the AI era.

EPR Editorial Team · May 29, 2026

Research

Who Controls AI Answers in Crypto

Six trade press domains supply most of the answer. SEC.gov is climbing fast.

EPR Editorial Team · May 28, 2026