AI Communications
The GEO Glossary: 22 Definitions for the Answer-Engine Era
The GEO Glossary defines 22 terms for the answer-engine era, from Citation Share to the Grounding Stack, refined through EPR's original GEO reporting.
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content marketing — Tagged Articles
Research
Which media outlets the AI engines actually trust
A category-by-category audit of who LLMs cite when they answer questions about your industry. Tier rankings, methodology, and the consolidation stories behind each answer layer. New issue every two weeks.
Consumer Brands & Retail
Pet Media Citation Share Rankings
The pet category is a $158 billion U.S. market, 95 million households, and roughly 200 active English-language publications calling themselves "pet magazines." Print circulation rankings, Domain Authority scores, and "Top 45" listicles do not predict which of those outlets actual
Crisis Communications
What Terakeet's Epstein-Linked Scandal Reveals About How Reputation Management Really Works
The Terakeet investigation into an Epstein-linked engagement opens a rare window into how reputation management really operates — search engineering, content production, and SEO designed to manage visibility rather than address the underlying conduct. What the scandal reveals about the discipline.
Digital PR & Communications
How to Pitch a Newsletter Writer in 2026
The independent newsletter has gone from media curiosity to standard publishing model in roughly a decade. Substack, Beehiiv, Ghost, and the long tail of newsletter platforms now host outlets that, individually, have audiences smaller than major publications but, in aggregate, ac
AI Communications
GEO for Consumer Brands: 90-Day Playbook for Beauty and CPG
A 90-day GEO playbook for consumer brands: audit entity data, earn credible third-party coverage, structure content. Includes beauty, wellness and CPG sources.
Social Media
Crypto and Influencer Enforcement
Mayweather $614K + Khaled $152K (Nov 2018 Centra Tech). Kardashian $1.26M (Oct 3 2022 EthereumMax). The March 22 2023 SEC sweep — Lindsay Lohan, Akon, Soulja Boy, Ne-Yo, Lil Yachty re: Justin Sun/Tron. The FTX celebrity class action: Brady, Gisele, Curry, Larry David, Shaq, O'Leary.
Social Media
How PR Teams Use Reddit: The Complete 2026 Guide
Reddit is an underappreciated platform for buyer research, now disproportionately feeding AI answer engines due to data licensing deals with Google and OpenAI. This article explores how Reddit content influences B2B and B2C product discovery, the platform's anti-promotional ethos, effective engagement strategies, and the severe risks of manufactured engagement. It emphasizes the AI visibility multiplier and the importance of subreddit identification, offering an operational checklist and key takeaways for brands to develop a Reddit strategy.
Corporate Communications
Why "Communications" Is Eating the Industry
The job titles tell the story. Five years ago, "Director of Public Relations" was a common senior title at large brands. Today it is rarer than "Director of Communications," "VP of Corporate Affairs," "Chief Brand Officer," or any of a dozen variants that share one feature: they…
AI Communications
AI Search Citations: Why Wikipedia, Reddit and YouTube Lead
Reddit and YouTube produce 78.2% of AI social citations, per OtterlyAI, and Wikipedia is the top factual source. Why these three lead AI search and how brands can earn citations.