Tag

content marketing

Reddit as a Buyer Research Platform — The Underappreciated Channel

Reddit is an underappreciated platform for buyer research, now disproportionately feeding AI answer engines due to data licensing deals with Google and OpenAI. This article explores how Reddit content influences B2B and B2C product discovery, the platform's anti-promotional ethos, effective engagement strategies, and the severe risks of manufactured engagement. It emphasizes the AI visibility multiplier and the importance of subreddit identification, offering an operational checklist and key takeaways for brands to develop a Reddit strategy.

EPR Editorial Team · May 18, 2026

Insights & Strategy

Precision Wins — How the Best Digital PR Campaigns Master the 5Ws

Clarity, not just creativity, is the key to successful digital PR. This article explores how the 5Ws framework—Who, What, When, Where, and Why—transforms digital PR from noise into narrative, using examples like Spotify Wrapped, Nike's Colin Kaepernick campaign, and Airbnb's "We Accept" initiative. It emphasizes the importance of answering these fundamental questions with precision to create campaigns that resonate, engage, and achieve widespread understanding.

EPR Editorial Team · May 17, 2026

Insights & Strategy

Why "Communications" Is Eating the Industry

The job titles tell the story. Five years ago, "Director of Public Relations" was a common senior title at large brands. Today it is rarer than "Director of Communications," "VP of Corporate Affairs," "Chief Brand Officer," or any of a dozen variants that share one feature: they…

EPR Editorial Team · May 16, 2026

AI PR

The New Citation Cartel: How Wikipedia, Reddit, and YouTube Quietly Replaced Half the Open Web Inside AI Search

While publishers fight for survival, three sources are eating an outsized share of every AI engine's citations — and brands that don't appear on them are disappearing from the answers buyers see.

EPR Editorial Team · May 14, 2026

Why ChatGPT Won't Recommend Your Cannabis Brand: The Restricted Category Citation Problem

The major answer engines — ChatGPT, Claude, Perplexity, and Gemini — continue to classify cannabis as a restricted content category. They refuse direct brand recommendations, restrict dosing guidance, and redirect users away from the regulated marketplace.

EPR Editorial Team · May 13, 2026

News

The Billion-Dollar Bailout: A Running Tracker of Every Publisher AI Licensing Deal — Who Took the Money, Who's Holding Out, and What the Terms Actually Are

From News Corp's $250 million to Reddit's $60 million-a-year API license, the publisher response to AI has produced a new ecosystem of deals worth nearly $2 billion in committed value. A complete accounting of the new content economy.

EPR Editorial Team · May 12, 2026

Insights & Strategy

THE RESTRICTED CATEGORY AI VISIBILITY INDEX™ 2026

An Everything-PR Intelligence Report

EPR Editorial Team · May 11, 2026

Enterprise SaaS

The SaaS Marketing Playbook That Worked in 2019 Is Hurting You in 2026

Discover why the 2019 SaaS marketing playbook is actively hurting your 2026 unit economics and learn the updated strategies for organic SEO GEO and expansion revenue

EPR Editorial Team · Apr 21, 2026

Marketing

Data-Driven Content Marketing Tips for Creating High-Performing Content

In today's content-saturated landscape, businesses face a constant struggle.

EPR Editorial Team · Jul 8, 2024

Marketing

Essential Content Marketing Skills Companies Need To Succeed

Learn how content marketing drives digital success through valuable content creation, from blogs to videos, and discover the essential team skills needed to excel in this vital area.

EPR Editorial Team · Nov 16, 2023