Consumer Brands & Retail
Why ChatGPT Won't Name Your Cannabis Brand
AI engines often hedge or refuse cannabis brand questions. See why they do, which sources still get cited, and a 90-day plan to build citation share anyway.
Tag
content marketing — Tagged Articles
Entertainment & Media
Publisher AI Licensing Deal Tracker
Track publisher AI licensing deals, from News Corp's $250M OpenAI contract to Reddit's $60M Google license, plus the publishers suing AI companies instead.
AI Communications
Restricted Category AI Visibility Index 2026
How AI engines handle adult, wellness, creator, and regulated commercial categories: the Naming Threshold, the Wellness Passport, the Source Quality Hierarchy, and the New Discovery Stack.
Marketing
SaaS Digital Marketing: Why the 2019 Playbook Fails Now
SaaS digital marketing now costs a median $2.00 per $1.00 of new ARR. Why the 2019 paid-first playbook fails, and the four channels that replace it.
Marketing
Williams-Sonoma's Digital Marketing Playbook
Williams-Sonoma's digital marketing engine runs on $100M+ annual spend and $2.5B in e-commerce revenue. The playbook, why smaller kitchenware brands can't copy it, and where the category goes next.
AI Communications
Can You Edit Your Own Wikipedia Page?
The conflict-of-interest rules, what brand edits survive review, and what gets reverted — the Wikipedia compliance answer for communications teams.
Digital PR & Communications
25 Best Supplement and Wellness Brand Marketing Campaigns
The 25 best supplement and wellness brand marketing campaigns, from AG1's podcast dominance to Thorne's $3.8 billion P&G acquisition, with revenue figures, deal prices and four patterns driving the category.
Marketing
Data-Driven Content Marketing: How Top Brands Compound
Morning Brew, The Hustle, and Industry Dive built audiences on data-led editorial rather than volume. This is how search demand, AI engine references, and reader behaviour shape a compounding content programme.
Marketing
Essential Content Marketing Skills: What Notion's Template Library Reveals About the Modern Discipline
Notion's content engine, built under COO Akshay Kothari, treats every template as a use case. The four skills modern content marketers actually need — and why most companies hire for the wrong ones.
Marketing
What Is Evergreen Content? Definition, Examples, and Strategy
Evergreen content retains value long after publication. Investopedia, Wikipedia, REI, Healthline, NerdWallet reference cases and the planning framework.