Most clients have a fuzzy picture of what their PR agency is doing when they are not on a call together. This article provides a clear-eyed look at what actually happens inside a good agency on a typical day—and what separates excellent work from average work at every stage.
Content marketing is a powerful channel for shaping perception, building trust, and influencing behavior at scale. This article reviews standout campaigns across industries from Apple to Netflix to illustrate how content marketing drives growth and achieves business objectives. Learn from real-world examples and elevate your strategy.
Nine content marketing campaigns that redefined brand storytelling — Red Bull, Nike, Dove, HubSpot, Airbnb, Spotify, LEGO, GoPro, American Express. Different categories, one common discipline.
Twenty-five prompts. Five engines. One hundred twenty-five outputs. Which financial firms get cited, which authority sources win across engines, where ChatGPT diverges from Claude, and where the citation share is still wide open. The data anchor for the Financial Services pillar.
Hair care has been one of the most-disrupted beauty sub-categories in the past five years. New ingredient stories (peptides, growth factors). New positioning (scalp health, texture-specific). New creator categories (curly hair specialists, hair scientists). FDA hair care vs OTC drug claim distinctions. The 2026 authority playbook.
AI productivity gains flow to every competitor. Content converges. Differentiation gets harder precisely as production gets faster. Only 12% of B2B marketers rate their content highly effective per CMI.
A look back at the 2016 Celebrity Influencers Study from the perspective of 2026, examining how influencer marketing evolved and what the original data revealed about an inflection point in the celebrity-endorsement economy.
Content teams spent fifteen years optimizing for Google. The discovery layer changed. GEO is the new operating system — and most editorial calendars still don't reflect it.
Dark social is the largest unmeasured channel in B2B pipeline. Slack DMs, LinkedIn shares between buyers, podcast recommendations, peer text threads. The buying conversation happens where attribution can't follow.
$1.8T wellness moved from magazines to podcasts to the chatbox. Huberman clips, r/Supplements, Attia and Means Substacks, Ozempic TikTok. The PR didn't follow.
