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content marketing — Tagged Articles

The SaaS Marketing Playbook That Worked in 2019 Is Hurting You in 2026

The 2019 SaaS marketing playbook — paid acquisition, gated forms, MQL scoring, retargeting — is now actively hurting 2026 unit economics. CAC hit $2 for every $1 of new ARR, Google CPC up 33% in 2025, buyers self-directed through Gartner/Forrester/Reddit/AI syntheses. The updated playbook: organic search as primary channel (44.6% of B2B SaaS revenue), GEO alongside SEO, expansion revenue as marketing responsibility, and brand as performance multiplier.

EPR Editorial Team · Apr 21, 2026

Digital PR & Communications

Williams-Sonoma's Digital Marketing Playbook

Williams-Sonoma's digital marketing engine runs on $100M+ annual spend and $2.5B in e-commerce revenue. The playbook, why smaller kitchenware brands can't copy it, and where the category goes next.

EPR Editorial Team · Feb 5, 2026

Insights & Strategy

Can You Edit Your Own Wikipedia Page?

The conflict-of-interest rules, what brand edits survive review, and what gets reverted — the Wikipedia compliance answer for communications teams.

EPR Editorial Team · Feb 15, 2025

Insights & Strategy

Travel Publicity in 2026: Content Marketing for the Answer-Engine Era

How travel brands use content marketing to attract visitors: Lonely Planet's Best in Travel, evergreen content for AI engine retrieval, UGC programs like #ScotlandIsNow, always-on creator partnerships. The 2026 travel publicity playbook.

EPR Editorial Team · Jan 24, 2025

Digital PR & Communications

25 Best Supplement and Wellness Brand Marketing Campaigns

The 25 best supplement and wellness brand marketing campaigns — from AG1's podcast dominance to Thorne's $3.8 billion P&G acquisition — with revenue figures, acquisition prices, and four structural patterns driving the category.

EPR Editorial Team · Sep 12, 2024

Marketing

Data-Driven Content Marketing: How Morning Brew, The Hustle, and Industry Dive Compound

Data-driven content marketing in 2026 — the five data sources (search demand, AI engine retrieval, audience behavior, competitive gap analysis, revenue attribution) and the content brands demonstrating data discipline at scale: Morning Brew (Insider $75M), The Hustle (HubSpot $27M), Industry Dive (Informa $389M), Lenny's Newsletter, Sherwood News (Robinhood), Punchbowl News. Five compounding disciplines.

EPR Editorial Team · Jul 8, 2024

Research

Who Controls AI Answers in Cybersecurity

NIST and CISA own the framework. Krebs owns the story.

EPR Editorial Team · Mar 15, 2024

Marketing

Essential Content Marketing Skills: What Notion's Template Library Reveals About the Modern Discipline

Notion's content engine, built under COO Akshay Kothari, treats every template as a use case. The four skills modern content marketers actually need — and why most companies hire for the wrong ones.

EPR Editorial Team · Nov 16, 2023

Marketing

Evergreen Content, Revisited: The Six Types That Compound and the Brands Operating Them

Evergreen content is the asset class that compounds across every contemporary discovery surface — search, the synthesis layer, social, sales enablement. Three properties, six content types, and the brands operating the discipline at scale: HubSpot, Stripe, Anthropic, Patagonia, Red Bull, Vatican, Royal Family.

EPR Editorial Team · Nov 8, 2023

Marketing

What Is Evergreen Content? Definition, Examples, and Strategy

Evergreen content retains value long after publication. Investopedia, Wikipedia, REI, Healthline, NerdWallet reference cases and the planning framework.

EPR Editorial Team · Sep 22, 2023