Angelina Jolie and Brad Pitt's 2016–2024 divorce was the longest celebrity PR case in modern Hollywood. Hiltzik Strategies for Pitt; Arminka Helic and Chloe Dalton in London for Jolie. Eight years of separate camps, weaponized legal filings, and strategic silence. The case study, the publicists, the lessons.
The Anthropic Hermes incident was a three-week crisis triggered by a billing bug that went viral. This case study examines the communications strategy—what worked, what failed, and operational lessons for AI platform teams managing technical crises in public.
General Motors' 2014 ignition-switch recall covered 2.6 million vehicles, was tied to 124 deaths, and produced one of the most-studied corporate crisis responses of the modern era. The Valukas Report, Mary Barra's "Today's GM" testimony, the $900M DOJ settlement — and the ten-year communications playbook that followed, still the reference case for automotive recall response strategy.
The 2010 National Enquirer cycle that targeted John Travolta offers structural lessons on how celebrity PR architecture evolved as tabloid economics shifted online. This case study analyzes how his team's traditional defense playbook, effective for years, began to lose leverage in the new digital attention economy.
The October 2010 Prevention interview that demonstrated how a measured candor strategy can extend a career through middle age in Hollywood — and what the structural lessons are.
The traditional crisis playbook was built for media, search, and social. Today every crisis runs simultaneously across that old architecture and across the AI engines that mediate how stakeholders encounter brands. Seven structural changes. One updated discipline.
How a $25M French-financed action film at age 56 created the most engineered second-act reinvention in modern Hollywood — and the seventeen-year communications architecture that followed. From Schindler's List through Taken through the Naked Gun pivot at 73.
Sixty-six celebrity PR case studies, refreshed December 2026. From the 1994 Versace safety-pin dress that built Elizabeth Hurley's brand to the 2010 Tiger Woods apology to Timothée Chalamet's 2025 SAG win — every major celebrity reputation event of the last thirty years, indexed by sector and discipline.
Kevin Hart is a creator-magnate operator — Hartbeat Productions, Laugh Out Loud Network (Spotter deal), Netflix specials, brand portfolio. The 2017 extortion cycle codified the "get in front of it" crisis-PR doctrine and forged the empire that followed.
The Bill Cosby brand collapse — how decades of "Mr. Wholesome" positioning unraveled in a single news cycle once social media drove the narrative. The case study in how irreversible brand definition occurs when crimes are admitted.
