PR, AI & Communications News
Travel Crisis Comms And Recovery
Maria 2017. Maui Lahaina 2023. Paris 2015. Tunisia. Covid 2020-2023. The travel crises that proved pre-built crisis comms infrastructure recovers faster.
Tag
crisis recovery
Crisis Communications
How Domino's Built the Canonical Modern Reputation Recovery
Domino's Pizza's 2009-2010 reputation recovery is the canonical case in maintaining reputation through major crisis. The viral YouTube food-contamination crisis, the CEO video apology within 48 hours, the Pizza Turnaround campaign, the complete product reformulation, and the multi-year recovery that doubled the stock.
Reputation Management
The Toyota Reputation Arc: How a $48.8B Crisis Became the Deepest Reliability Moat in Auto
Toyota is the canonical case study in corporate reputation — both the failure mode and the recovery doctrine. The 2009 unintended acceleration crisis cost $48.8B in market cap. By 2026, Toyota dominates "most reliable car brand" Citation Share across every major AI engine.
Crisis Communications
How to End a PR Nightmare: The Rio 2016 Lesson
A crisis does not end when the operational problem is solved. It ends when a better story has replaced the old one. The Rio 2016 Olympics case study in asymmetric recovery communications.
Reputation Management
Michael Vick: A Lesson in Reputation Recovery
The Michael Vick comeback is the reference case for a principle that is uncomfortable to state plainly but consistently true — production beats narrative. The 2010 reputation recovery, structurally explained.