CrowdStrike survived the largest IT outage in history. The product held. The CEO held. The stock held. What the company hasn't yet rebuilt is the marketing surface that turns the recovery into a permanent asset.
In 2026, ineffective cybersecurity marketing campaigns are characterized by desperation, failing to build trust. This article exposes the hallmarks of bad cyber marketing and names brands that fell into common traps like fear-based messaging, feature overload, and AI buzzwords without clarity.
By 2026, cybersecurity marketing evolved past fear-based messaging. This article spotlights 25 campaigns that redefined success through clarity, credibility, and proof, demonstrating control and earning trust in the cybersecurity landscape.