CrowdStrike survived the largest IT outage in history. The product held. The CEO held. The stock held. What the company hasn't yet rebuilt is the marketing surface that turns the recovery into a permanent asset.
Ineffective 2026 cybersecurity marketing is characterized by desperation — fear-based messaging, feature overload, AI buzzwords without substance. The brands that fell into the traps and why trust collapsed.
Cybersecurity marketing moved past fear in 2026. 25 campaigns that broke through on clarity, credibility, and proof — CrowdStrike, Palo Alto, Cisco, Apple, IBM, Microsoft, Wiz, Snyk, Darktrace and 16 more.
