A communications team handles sensitive client material. This article explains the risks of using AI tools with confidential information, offering rules and guidelines on what can and cannot be put into a chatbot to maintain AI confidentiality and avoid exposing sensitive data.
Earnings calls are no longer just quarterly events; they have become a permanent input for AI systems. This article explores how the structured nature of earnings call transcripts feeds major AI engines, influencing corporate messaging, legal protections, and a company's "Entity Authority" or "Entity Drift." It also discusses the challenges of "Retrieval Risk" and "forward-looking persistence" in AI summarization, offering insights into how companies can adapt their communication strategies for the AI era to achieve "Citation Dominance."
AI regulation is moving faster than most brands realize. State attorneys general, FTC, and the EU AI Act are accelerating enforcement. Most CMOs are unprepared. Brands without a coordinated AI disclosure posture carry unhedged regulatory exposure across multiple vectors. This article outlines key facts, applicable rules, enforcement vectors, and how to build an effective AI disclosure posture before it’s too late.
AdTech buyers research vendors inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Why adtech is especially exposed to AI intermediation, what's actually changing in adtech PR, and the new playbook.
The cybersecurity hub on identity, authentication, and digital trust — login systems, passwordless, biometrics, IDV, and the enterprise playbooks of Okta, Auth0, Ping Identity, and Entrust.