Tag
digital marketing
Marketing
Modern Strategies for Today's Digital Marketing Landscape
Modern digital marketing strategies continue to develop substantially. The content marketing foundation, the search marketing capability, the Adobe Experience Cloud and Creative Cloud platforms, the broader enterprise marketing technology landscape including Salesforce, Oracle, SAP, Microsoft, and HubSpot, and the broader marketing technology stack considerations.
Marketing
Inside Uber's $4B Marketing Machine
Uber's marketing engine, a multi-channel platform strategy, integrates localized promotions, viral referral mechanics, dynamic pricing signals, and in-app personalization to acquire and retain users globally. The company spent over $4 billion on advertising and sales in 2024, deploying ten core strategies across 70 countries to build a brand that serves 150 million monthly users in rides, food delivery, freight, and grocery.
Marketing
Between-Season Marketing: Three Moves That Compound Across Cycles
The trough quarter is the GEO quarter. How to use the period between a category's peak windows to convert peak audience, build review base, and publish the content the next peak will run on.
Marketing
Marketing: EPR's Coverage of Campaigns, Digital, Channels, and the Marketing Industry
With a digital marketing strategy, companies can reach more people in their target market and grow their revenue.
Social Media
Brands Utilizing Digital Channels During the Super Bowl
The Super Bowl's $7-8M broadcast spot cost has produced a sophisticated digital-channel parallel discipline. The 2022 reference cases (Monday.com regional broadcast, Coinbase QR code integration, Ricola social-only strategy), the mature five-approach playbook, the 2024-2026 contemporary cases including State Farm's Caitlin Clark integration, and the AI-era retention effect that compounds digital-channel Citation Share across years.
Marketing
SEO Trends in 2026: The Playbook, Updated for the AI Communications Era
SEO in 2026 is the foundation underneath Generative Engine Optimization, not the endpoint. The 2026 playbook — six fundamentals that anchor everything, three new layers above (GEO, Citation Share, cross-engine distribution), Wikipedia and Reddit as retrieval anchors, and the cross-engine measurement stack.
PR Firms & Communications Agencies
EWR Digital: Houston Digital Marketing Agency Profile
EWR Digital is a Houston-based digital marketing agency specializing in SEO, paid media, and conversion optimization. Co-owner Matt Bertram on building a hybrid workforce and earning 122+ five-star Google reviews.
Influencer Marketing
How Brands Actually Win on TikTok — And Why Most Get It Wrong
TikTok punishes brands that treat it like Instagram. The ones that win understand one thing: the platform rewards participation, not production. Here's what that actually means in practice.