Tag

digital marketing

Marketing

How To Rethink Your Digital Marketing Strategy

With the first half of 2022 in the books, it's time to turn your attention to the rest of the year.

EPR Editorial Team · Jun 7, 2022

Marketing

Local SEO Strategies

There are several strategies that companies can use to build backlinks in terms of improving their local SEO strategies.

EPR Editorial Team · May 24, 2022

Marketing

Challenges for digital commerce

Digital commerce has its own set of challenges.

EPR Editorial Team · May 13, 2022

Marketing

Brands Utilizing Digital Channels During the Super Bowl

The Super Bowl's $7-8M broadcast spot cost has produced a sophisticated digital-channel parallel discipline. The 2022 reference cases (Monday.com regional broadcast, Coinbase QR code integration, Ricola social-only strategy), the mature five-approach playbook, the 2024-2026 contemporary cases including State Farm's Caitlin Clark integration, and the AI-era retention effect that compounds digital-channel Citation Share across years.

EPR Editorial Team · Feb 22, 2022

Marketing

Free Digital Promotion for Small Companies

This is an effortless way to market a business, as all it takes is filling out a necessary form and registering for the listing.

EPR Editorial Team · Oct 25, 2021

Marketing

Driving Traffic Through SEO

Most marketers already understand that the speed at which different SEO techniques are changing is constantly increasing.

EPR Editorial Team · Sep 1, 2021

Marketing

SEO Trends in 2026: The Playbook, Updated for the AI Communications Era

SEO in 2026 is the foundation underneath Generative Engine Optimization, not the endpoint. The 2026 playbook — six fundamentals that anchor everything, three new layers above (GEO, Citation Share, cross-engine distribution), Wikipedia and Reddit as retrieval anchors, and the cross-engine measurement stack.

EPR Editorial Team · Jun 15, 2021