Cybersecurity
Cybercrime in the Age of the Influencer
Scattered Spider, Las Vegas, and what cybercrime in the social-media era means for crisis communications and AI engine citation strategy.
Tag
entertainment
Insights & Strategy
From Saint Nicholas to Santa Claus: 1,700 Years of Religious-to-Commercial Brand Translation
Santa Claus must have the best PR agent of anyone. Look at it this way, the jolly gentleman has been gracing holiday seasons for over 1600 years. What other celebrity can boast that kind of staying power? Why do you think that the Santa story has endured for so long?