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George R.R. Martin, Game of Thrones & Mastering Cross-Promotion
PR News

George R.R. Martin, Game of Thrones & Mastering Cross-Promotion

One of the least used methods of excellent PR lies in the application of well-placed praise of others in your field. You see it in awards shows when stars of stage, screen, and music applaud each other. And, you see it in business when brands offer tacit approval or outright praise of others in connected – if not competitive – fields.

EPR Editorial Team ·
The Best Big Game Commercials
PR News

The Best Big Game Commercials

In the quaint and peaceful days of … a couple years ago … Super Bowl advertisers actually waited until the, um, game to reveal their super selections. Not so much, anymore. In the days leading up to the Big Game, revealing early can mean tons of free publicity.

EPR Editorial Team ·