The Power of Impromptu Celebrity Endorsement

2016-02-16 by EPR Staff
Celebrity Endorsement

The Super Bowl is the high point of sports in the country. Many Americans think of the Super Bowl as an unofficial national holiday, and it’s second only to Thanksgiving as the largest day of food consumption in America. But one feature the Super Bowl is also well-known for the ads big companies preview for fans. Super Bowl ads have become such a big part of pop culture that even people with little care for football still watch the game to see what kind of ads companies offer. Companies pay a hefty price for this honor, ranging from $4.5 to... Read More >

Hollywood, Clooney, and Coen Bros Face Diversity PR Controversy

2016-02-15 by EPR Staff
Oscars so White

The accolade-singularities Joel and Ethan Coen are playing it cool in the face of a recent PR mine. The trending #OscarsSoWhite is taking off in the eyes of a public. But they perceive the Coen Brothers’ new movie, Hail, Caesar! in a negative light. It seems a growing population is put off by the movie’s lack of diversity casting. In present day Hollywood, directors, writers, and actors know the importance of diverse representation in movies. Films about black lives like Straight Outta Compton and Creed received widespread recognition. Yet, all recognition went to only white writers of the former and... Read More >

Fine Bro’s PR Crisis and YouTube Controversy

2016-02-08 by EPR Staff
Fine Bros

In this age of modern technology innovations where people are able to complete almost any tasks with the click of a mouse button or a few keystrokes on a keyboard, new rules are being made and broken on a daily basis concerning copyright and trademark ownership. The Internet's Backlash One particular area where modern technology, copyright ownership, and trademark ownership are moving along a very blurred line of distinction is the Internet. The question of what is actual property ownership and what is for public consumption is being raised on a daily basis. Regarding copyright and trademark ownership rights involving... Read More >

Shkreli’s attorney admits he has a major PR crisis

2016-02-07 by EPR Staff

One of the most hated men in America today didn't score himself any more points during his high-profile appearance in Washington, DC. Martin Shkreli has been hard at work losing friends and distancing people by constantly tweeting attacks against anyone who falls into his crosshairs. What some have called bravado in the face of major legal issues is fast becoming a major PR crisis for the already problematic Shkreli. The embattled and indicted former pharmaceutical CEO is currently facing criminal charges for securities fraud. Almost everyone with a cursory knowledge of the case seems to be of the opinion that the indictment is... Read More >

Apocalypse Has X Fans Buzzing

2015-12-17 by EPR Staff
X-Men Apocalypse

Ever since the third in the trilogy of original X-Men major motion pictures, the franchise has been trying to rebuild and reinvent itself. While the first movie is largely credited with motivating the current wave of successful superhero movies, and the second film in the series was largely well received … the third movie was … not. Then came X-Men First Class, a film even the most die-hard X geeks loved. A critical and box office success as well, First Class seemed to signal a resurgence in the brand. Meanwhile, the Marvel-produced superhero franchises: Iron Man, Thor, and Avengers, hit... Read More >

The Pepsi Porch Will No Longer Call Citi Field Home

2015-11-19 by EPR Staff
Citi Pepsi

One mega brand on its own generates enough fizz to drive sales and brand loyalty. But a strategic alliance of two brands usually creates a force to be reckoned with. This was the original idea behind Pepsi’s sponsoring the Mets via Citi Field in 2009. Yet, the Mets failed to play their part in creating that force. In fact, the team lost six seasons in a row. Even though the Mets got their act together for 2015, Pepsi recently announced the decision to reinvest in other ways. Citi Field and the Mets brands lost one of their greatest sponsors with... Read More >

Big Stars No Longer Drawing Big Crowds For Hollywood

2015-11-12 by EPR Staff
Our Brand is Crisis

“Our Brand is Crisis” was a commercial failure, following its release over the Halloween weekend, on October 30. The comedy-drama based on the 2005 documentary of the same name following questionable American political campaigns used by Greenberg Carville and Scrum in the Bolivian Presidential Election of 2002. Despite including renowned actress Sandra Bullock in the star line-up, the film made a meager $3.4 million of the $28 million it cost to make. Chef drama “Burnt” also faced commercial failure over Halloween weekend, despite including a current favorite star in its lineup; namely, Bradley Cooper. The films are only two of... Read More >

Video Game PR: Disparate Strategies With Equal Impact in Video Game Marketing

2015-11-09 by EPR Staff
Video Games

Since 2000, video games seized their rightful place in the mass market, eventually outdoing motion pictures and television for entertainment, sales, and business. Also as an art form. As with any of its competitors, a solid marketing strategy becomes essential to the successful launch of new titles. For game developers to reach their desired gaming population, bold campaigns undaunted by creative tactics forge the way new games cut through the gamer market’s ubiquitous noise. What’s more, any video game campaign must convince customers to pay a whopping $59.99, the price of an average console title. Similar to a new movie... Read More >

MWW PR Denies Jay-Z Is Breaking Free from Tidal

2015-10-30 by EPR Staff
Tidal Jay Z

A Swedish website breakit today claimed that entrepreneur  was considering selling Tidal. A number of music websites there picked the news up – although none in English. We learned (using Google translate) that Daniel Roberti of MWW PR who represent Tidal sent an email in response to Breakit’s claim – saying there is nothing happening along those lines at the moment. He claimed it was a completely inaccurate story. Tidal is a music flow service similar to Spotify or Apple Music. Jay-Z purchased Aspiro, a Swedish-Norwegian flow service, in March then combined both Wimp and Tidal together into the current... Read More >

Bad PR For A$AP Rocky From His Publicist

2015-10-29 by EPR Staff
Asap Rocky

The significance of maintaining healthy relations between employer and employee extends beyond hours, pay or contractual agreements. A$AP announced Rocky’s former manager (and publicist) filed a lawsuit against the young rapper. The plaintiff claims Rocky cheated him out of $850,000 in commission, and broke their contractual obligations. Rocky’s then manager, Geno Smith, originally entered into this contract with Rocky in November of 2011. The contract named Geno serving as Rocky’s exclusive and singular manager. This new suit argues Geno provided this service for two years advising and negotiating record and publishing deals, and assisting Rocky’s music production, PR, merchandising, etc.... Read More >

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