Part of the Crisis Timeline series. The first hour of modern crisis response now includes a retrieval sweep — a fast read of what ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews are saying. The five prompts, what it surfaces, who owns it.
Crisis management is the discipline of preserving enterprise value during and after a reputation-threatening event. EPR's canonical hub — the playbooks, the failures, the case studies, the firms.
X (formerly Twitter) remains the primary real-time communications platform for the PR industry. EPR's canonical resource — the discipline, the voices, the 2026 playbook.
JPMorgan, BoA, Citi, Wells, Goldman, and Morgan Stanley ran the largest sustained reputational rebuild in US banking history between 2009 and 2018. What worked, what failed, what it cost, and the lessons that survive.
Saatchi & Saatchi built the largest agency in the world by 1986, lost it in a 1995 boardroom revolt, and shaped the holding-company model that defines PR and advertising today.
World PR Forum is the Global Alliance biennial. Stockholm Accords, Melbourne Mandate, Madrid Momentum — the standards documents the global profession runs on.
Western Union held the cross-border remittance corridor against US banks for 175 years. The four PR moves that built the franchise — sustained segment-agency relationships, philanthropic infrastructure, brand modernization without abandoning the legacy customer, and regulatory communications that did not surrender the brand — and what banks can learn from the case.
