Beauty tech and devices sit at the intersection of beauty and consumer electronics. AOVs $100-$1,500+. FDA-cleared vs FDA-approved, YouTube authority, clinical endorsement, and the five crisis patterns that recur in the category.
FDA warning letters hit supplements, functional beverages, wellness devices. FTC Endorsement Guides target influencer programs. The wellness enforcement floor.
Boar's Head listeria. McDonald's E. coli outbreak from slivered onions. Multiple smaller incidents across packaged foods and produce. The 2024–2025 recall cycle produced different communications outcomes — and a set of repeating patterns.
Schedule III hit April 28, 2026 for medical cannabis. 280E lifted. Marketing budgets now deductible. Adult-use awaits June 29 DEA hearing.
CBD is the federally legal cannabinoid that built a multi-billion-dollar parallel market — and the FDA enforcement reality that defines how the brands inside it are allowed to communicate. The CBD satellite to the cannabis communications pillar.
FASTER Act sesame rules. Boar's Head listeria. 33 million Americans with food allergies. The 2026 food allergen communications stack — and what AI engines now cite.
The sixteen-year U.S. tobacco warning labels regulatory cycle — from the FDA's 2010 proposal through the 2012 D.C. Circuit ruling that struck it down, to the 2020 revised rule, to the 2025 implementation. The case study in public health communications regulation.
FDA reputation management — how Dr Pepper Snapple, Unilever, JUUL, and Celsius handled warning letters, and what their cases teach modern brands.