Analyst Firm Profiles & Rankings
Magic Quadrant vs Wave vs MarketScape: What Differs
Gartner's Magic Quadrant, Forrester's Wave and IDC's MarketScape use different axes, tiers and rules. See how each works and which one a vendor should pursue first.
Tag
Forrester — Tagged Articles
Analyst Firm Profiles & Rankings
How Much Does Analyst Relations Cost? 2026 Budget Guide
Analyst relations costs about $300K to $15M a year by company stage, in EPR estimates. See what each stage buys and how to split spend across analyst firms.
Analyst Firm Profiles & Rankings
Forrester: 87.6 and the Wave That Still Sets the Bar
Forrester profile: the Wave methodology, George Colony's leadership, an 87.6 EPR Analyst Visibility Index score, and citation share across five AI engines.
Technology
Analyst Relations Firms: 10 Analyst Firms to Brief in 2026
Ten analyst firms B2B tech vendors brief, from Gartner and Forrester to Moor Insights: focus, methodology and how to choose. This is not an agency list.
Corporate Communications
How to Win the Forrester Wave: The 2026 Playbook
A Wave Leader position moves CMO-side pipeline the way an MQ Leader moves CIO pipeline. The 2026 playbook: six-to-nine-month cycle, inclusion questionnaire, reference selection, demo strategy, and the four-surface amplification motion.
Corporate Communications
How to Win Analyst Relations: Gartner, Forrester & IDC Strategy
Learn what analyst relations is, how Gartner, Forrester and IDC differ, what AR programs cost by company stage, and how AR now ties to AI answer citations.
Analyst Firm Profiles & Rankings
Gartner vs Forrester vs IDC: Analyst Visibility 2026
Gartner scores 94.2, Forrester 87.6 and IDC 82.3 on EPR's 2026 Analyst Visibility Index of how AI engines cite seven analyst firms. See the full ranking.
Corporate Communications
Analyst Relations vs. The Answer Engine: The 2026 Buying Cycle
The analyst report still moves the deal — but the deal increasingly starts inside ChatGPT, Claude, Gemini, and Perplexity. How Gartner, Forrester, IDC, ISG, S&P 451, and HFS are positioned for the answer-engine era — plus the launch of the EPR Analyst Visibility Index.
Corporate Communications
Forrester's 35 Media Management Providers: What the Q2 2026 Landscape Leaves Out
Forrester's Q2 2026 Media Management Services Landscape maps 35 paid-media providers, but the answer-engine layer where buyers now research and where Citation Share decides visibility sits outside its frame.
Marketing
Analyst Relations Strategy: How to Win the Gartner Magic Quadrant
A favorable Gartner Magic Quadrant placement can materially influence enterprise buying cycles and vendor shortlists for years. Here's how the evaluation process works — and how to build the AR program that earns the placement.