Analyst Relations
Forrester: 87.6 and the Wave That Still Sets the Bar
Forrester: 87.6 and the Wave that still sets the bar. George Colony leadership, the methodology that defined the category, AI engine citation across five engines.
Tag
Forrester
Analyst Relations
Who Controls AI Answers In Analyst Relations
Engine-by-engine citation share for Gartner, Forrester, IDC, HFS, ISG, and S&P 451 across ChatGPT, Claude, Gemini, Perplexity, AI Overviews.
Analyst Relations
EPR Analyst Visibility Index 2026
The 2026 EPR Analyst Visibility Index scores Gartner, Forrester, IDC, HFS, ISG, and S&P 451 on how AI engines cite them across 120 prompts and five engines.
AI Communications
Analyst Relations in the AI Era: Gartner, Forrester, IDC vs. the Answer Engine
The analyst report still moves the deal — but the deal increasingly starts inside ChatGPT, Claude, Gemini, and Perplexity. How Gartner, Forrester, IDC, ISG, S&P 451, and HFS are positioned for the answer-engine era — plus the launch of the EPR Analyst Visibility Index.
AI Communications
Forrester Just Mapped 35 Media Management Providers — and None of Them Are Built for the Answer Engine
Forrester's Q2 2026 Media Management Services Landscape maps 35 paid-media providers — but none address the answer-engine layer where buyers now research and where Citation Share decides visibility.
B2B Marketing
Analyst Relations Strategy: How to Win the Gartner Magic Quadrant
A favorable Gartner Magic Quadrant placement can materially influence enterprise buying cycles and vendor shortlists for years. Here's how the evaluation process works — and how to build the AR program that earns the placement.
Enterprise SaaS
Why SaaS GEO Programs Fail — And How to Fix Them
SaaS marketing is the most mature digital discipline in B2B. SaaS GEO programs are mostly underperforming. Five failure modes — optimizing for branded search, product pages the engines can't resolve, review programs as reputation management, underfunded analyst relations, and thought leadership without methodology.