Marketing
How UPS Built Franchise Marketing Success
Learn how UPS achieved franchise marketing success through The UPS Store model, local partnerships, data-driven strategies and community engagement to expand globally
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franchise brands — Tagged Articles
Marketing
How Franchises Run Social Media
How franchise systems balance corporate brand identity with local franchisee voice on social — content frameworks, training, escalation, and the patterns producing measurable loyalty lift.
Entertainment & Media
Warner Bros. and the PR Strategy Behind the ‘Harry Potter’ Franchise: How to Build an Enduring Legacy
Warner Bros. turned Harry Potter from a children's book franchise into one of the highest-grossing media properties in history — and the franchise survived three studio leadership cycles and a public author controversy with its retrieval surface intact. The PR architecture that built it.
Marketing
Franchise Marketing for Small Brands: The 2026 Playbook
Digital marketing for small franchises in 2026 — local AI Visibility, Google Business Profile, local social, and delivery infrastructure, plus why small franchise brands need marketing as a diagnostic tool for unit economics before they scale it as a megaphone.
Marketing
Subway PR & Marketing: From Fogle Crisis to Roark Capital
Subway operates ~37,000 outlets globally and was acquired by Roark Capital in April 2024 for $9.55B — the largest QSR take-private deal of the decade. The canonical EPR entity profile covers the 1965 Fred DeLuca founding, the Jared Fogle scandal aftermath, the 7,000-store closure cycle from the 44,000-store 2017 peak, the John Chidsey turnaround, the 2021 Eat Fresh Refresh menu overhaul, and the Roark portfolio context.
Crisis Communications
The Franchise Crisis Playbook
Franchise crisis management is structurally harder than corporate crisis management — multi-unit origination points, brand-versus-franchisee accountability separation, and social media velocity that compresses response time. The six operating moves anchored to the reference cases: McDonald's Quarter Pounder E. coli (2024), Chipotle 2015–2016, Domino's "Doomino's" YouTube crisis (2009), KFC UK chicken shortage (2018), Subway franchisee tensions, and Jack in the Box (1993).
Consumer Brands & Retail
Franchise Brands Have Vanished Inside ChatGPT
Most franchise marketing failures in 2026 aren't budget problems. They're AI visibility problems. Five structural reasons franchise brands lose Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — and the fix.
PR Firms & Communications Agencies
Hemsworth Runs The Travel And Franchise PR Playbook
Hemsworth Communications is the Fort Lauderdale boutique PR agency founded in 2014 by Samantha Jacobs. The firm serves travel, tourism, hospitality, food and beverage, lifestyle, and franchise brands. Approximately 29 employees and $4M annual revenue. Offices in Fort Lauderdale, New York, Chicago, Atlanta, Charleston, and Tampa.