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General Motors

Mary Barra and Jim Farley: The CEOs Who Defined Modern Detroit

Mary Barra at GM and Jim Farley at Ford — the two excelling auto industry CEOs of the 2010s and 2020s. Barra's 12-year tenure, the ignition switch crisis, the EV pivot. Farley's Bronco relaunch, F-150 Lightning, the F1 return. The operating template Fortune 100 CEOs now copy.

EPR Editorial Team · Jun 15, 2026

Social Media

Ads and Content on Facebook: The Paid-Organic Loop

Facebook paid-organic loop: 2012 Comscore study, GM pullout, Advantage+ AI. The foundation of Meta's $164.5B ads business across 3.43B daily users.

EPR Editorial Team · Jun 12, 2012

Crisis Communications

GM Faces a Safety Probe: The Post-Bankruptcy Brand in the Toyota-Recall Era

Nine months out of Chapter 11, GM is the test case for whether the "new GM" framing survives a NHTSA-led safety era. The March 2010 Cobalt power-steering recall covered 1.3 million vehicles. The Toyota recall hearings were running parallel. The communications stakes were the bailout itself.

EPR Editorial Team · Apr 15, 2010