EPR GEO Scorecard Vol. 2: Marriott 83 (A), Hilton 76 (B), Four Seasons 67 (C). 750 audits across ChatGPT, Claude, Gemini, Perplexity, Google AIO. Brand strong, ownership graph thin.
EPR GEO Scorecard Vol. 1: L'Oréal 81 (A), Estée Lauder 73 (B), Coty 58 (D). 750 audits across ChatGPT, Claude, Gemini, Perplexity, Google AIO. Brands famous, owners intermittent.
The EPR GEO Scorecard measures Citation Share — how AI engines cite the brands buyers ask about. Five-dimension formula. 750 audits per volume. Quarterly. Auditable.
Law firm communications is structurally behind every other professional-services category on the AI Communications layer. Why the category fell behind, what the four EPR studies in this cluster show, and what the top firms are doing about it.
A GEO program runs on five pillars: retrieval architecture, entity authority, citation anchors, cross-engine coverage, and measurement. The discrete workstreams that decide whether a brand appears inside the generated answer.
A GEO program without measurement is content marketing with optimism. The five-component scoring formula behind Citation Share — Citation Frequency, Cross-Engine Breadth, Query-Type Breadth, Extractability, Crawl Access.
Citation Share is the share of AI-generated answers in which a brand appears. The KPI behind GEO, how it is measured, what it captures, what it does not, and how to set up a Citation Share program.
GEO is a discipline. The discipline runs on a team, a cadence, a tool stack, and a reporting format. The operating model communications teams actually need: roles, weekly rhythm, monthly cadence, quarterly audit, tool stack, three reported metrics, and the common failure modes.
First sector-wide measurement of AI Citation Share for the US lottery industry. 28 brands, 5 AI engines, 65 prompts. The $113B category is largely absent from the answer engines.
Every major religious institution is one investigation away from a reputation event. The six layers of trust infrastructure that determine how AI engines describe your tradition — built before the crisis, not after.