AI Visibility
GEO Leaves the PR Trades: Tech Press Picks Up the Story
When a tech publication picks up a luxury AI visibility study unprompted and frames it as a tech story, the category has crossed over. GEO is no longer a PR conversation.
Tag
generative engine optimization
AI Visibility
The Reddit Operating Manual
Reddit is the most-cited consumer source in AI engines after Wikipedia. The full operating manual for brand communicators — by Ronn Torossian.
AI Communications
Nine of My Most Recent Predictions on the Dated Record. The Tenth Is AI Communications.
Twenty-five years of operator-level reads. Nine validated predictions on the dated public record — Bennett, Uber, Instagram, chatbots before ChatGPT, the Jenner girls. The tenth call: AI Communications, GEO, and Citation Share. Three predictions that will land much faster.
Generative Engine Optimization (GEO)
Measuring GEO: How to Run a Citation Audit
A Citation Audit is the GEO equivalent of a baseline keyword report. The six-step methodology, end to end.
Generative Engine Optimization (GEO)
How to Score Citation Share: The 5-Component Formula
The share of AI-generated answers across a defined prompt set in which a brand appears. Five components, weighted. The only metric that matters.
Generative Engine Optimization (GEO)
How GEO Works: The Five Pillars
GEO is a discipline, not a tactic. Retrieval Architecture, Entity Authority, Citation Anchors, Cross-Engine Coverage, Measurement. The full operating system.
Generative Engine Optimization (GEO)
GEO in One Page: A Founder's Definition
GEO is the discipline of becoming the answer inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The complete definition.
Generative AI
What Is LLM Optimization?
LLM Optimization — LLMO — is the practice of improving how large language models represent, retrieve, and cite a brand. In most working use, it is the same discipline as GEO. The two terms are used interchangeably across the industry, and the gap between them is mostly one of emp…
Entertainment & Media
EPR GEO Scorecard Vol. 4: Netflix Tops Streaming. WBD Last.
EPR GEO Scorecard Vol. 4: Netflix 87 (A), Disney 78 (B), Warner Bros. Discovery 68 (C). 750 audits. Netflix the highest single-brand score in the series. WBD: the naming-churn case study.
Luxury
EPR GEO Scorecard Vol. 3: LVMH Owns Luxury. Kering Trails.
EPR GEO Scorecard Vol. 3: LVMH 84 (A), Richemont 76 (B), Kering 73 (B). 750 audits. Richemont edges Kering on hard-luxury concentration. The maisons are dominant; the parents are uneven.