Brand rebuilding continues to operate as one of the more substantial recent corporate communications disciplines across multiple categories. The trust restoration emphasis, the communications discipline integration, the executive communications coordination, the customer reassurance development, the regulatory engagement coordination, and the broader acknowledgment, leadership renewal, and quantitative recovery considerations.
Cannabis is the only major U.S. consumer category where paid media is structurally locked out at the federal level. That removes one leg of the marketing tripod. Earned and owned are now mediated by AI engines. Citation Share is the channel. The 2026 pillar.
Big-data storage is one of the foundational disciplines of the modern internet. The three tiers — object storage for the data lake, high-performance storage for compute, operational databases for real-time access — and where the data physically lives.
Richard Edelman in his 30th year as CEO. Matthew Harrington as Executive Vice Chairman. Mainardo de Nardis as Global President and COO. Brian Buchwald running the transformation portfolio. Inside the leadership bench at the world's largest independent PR firm.
Branded content as it was sold for most of the past decade has been overtaken. The buyer's research session no longer reliably begins on Google. Schema, entity authority, internal linking, and original research now determine whether brand content gets retrieved and cited at all.
Facebook is no longer a community feed. It's a paid distribution surface attached to a 3.07B-user identity graph. Organic reach averages 1-5%. Paid is the entire game.
Ronn Torossian on year ten at 5W — what the firm built, what the industry got wrong in 2013, and the independent's advantage in a PR business reshaped by Twitter, real-time crisis, and the Oreo moment.
The Zero Moment of Truth framework defined how a generation of marketers thought about the customer journey. The model still works. What changes is the surfaces — what holds is the underlying motion of research, encounter, use, and share.
PR and SEO have always been more connected than most marketing org charts admit. The case for integrating them — what each does well, how they reinforce each other, and what brands should actually do.
The vocabulary of communications has changed faster in three years than in the previous thirty. Citation Share, Generative Engine Optimization, retrieval anchor, Pre-Zero Moment of Truth — building fluency in this vocabulary is now part of the craft. Seven practical ways.