Bloomberg dominates IR citations second only to ESPN in sports. Reuters, WSJ, Seeking Alpha, Schwab, FactSet round out the top tier. Earnings call transcripts are now the highest-value IR-citation asset — what your CEO says becomes literal answer-engine training data.
CoinDesk and The Block dominate. But Latham, K&L Gates, Ropes & Gray, and Sidley out-cite editorial on regulatory questions. The first vertical where law firm blogs compete with crypto press for citation share.
Goop, MindBodyGreen, Healthline, PureWow, Sunset Magazine — which wellness publications AI engines cite most when answering product, trend, retreat, and lifestyle questions. First-edition spot capture across 10 buyer-intent queries.
ESPN dominates. The Athletic is the attribution moat. Below them: legacy network brands and category specialists. First-edition spot capture across 11 buyer-intent queries spanning NBA, NFL, MLB, soccer, NIL, and sports business.
Refinery29, Marie Claire, Allure, WWD, Vogue, Harper's Bazaar, Elle — the beauty publications AI engines cite most when buyers ask product, brand, and category questions. First-edition spot capture across 14 buyer-intent queries.
The Platform Authority Graph — the sixteen-hub architecture that determines which brands get cited inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Architected by 5W AI Communications. Published by Everything-PR since 2009.
Answer engines weight review corpora differently than search engines. How ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews use Trustpilot, G2, Yelp, and Reddit data to decide which brand gets named.
The funnel is no longer the model. The answer is the model. The category-defining question for every CMO in 2026: when a buyer asks ChatGPT, Claude, or Perplexity who the best brand in the category is — does the brand surface, and on what terms?
The foundational playbook on analyst relations in 2026. Gartner, Forrester, IDC, the Tier 2, the boutique tier — what AR is, who runs it, what it costs, and the new motion coordinated with PR and GEO.
Three years ago the press release was dead. The think-pieces were wrong. The wire is back — built for LLMs now, not journalists. Headline as prompt. Entity density. Citation Share, not impressions.
