Insights & Strategy
Sustainability in Action for Businesses
Sustainability has evolved from a niche concern to a fundamental aspect of successful business strategy.
Tag
Greenwashing
Reputation Management
The Greenwashing Encyclopedia
The Greenwashing Encyclopedia — every type, every case, every regulatory action. From the FTC Green Guides to the EU Green Claims Directive. Allbirds, Oatly, H&M, Boohoo, Shein case files. EPR's definitive reference.
Public Relations
Green Public Relations: The Complete Guide to Sustainability Communications
Green public relations is the communications discipline that connects corporate environmental commitments to the audiences that need to hear them. From mandatory disclosure under SEC and CSRD rules, to greenwashing enforcement, to AI-engine Citation Share — the complete EPR guide.
PR, AI & Communications News
Green Car Marketing: Seventeen Years From Greenwashing to the EV Transition
Originally published November 2009 critiquing the Chevrolet Equinox "green car" PR pitch. Rebuilt June 2026 as EPR's reference on the seventeen-year evolution from greenwashing through Tesla Model S, Dieselgate, the Model 3, major OEM EV commitments, the Inflation Reduction Act, the BYD ascendance, and the contemporary EV transition communications discipline.