Carl Byoir (1888–1957) — founder of Carl Byoir & Associates, the second-largest American PR firm of the mid-twentieth century. Counsel to Freeport Sulphur, the Cuban government, and A&P. The EPR In Memoriam canonical record.
Rex F. Harlow (1892–1993) — founder of the American Council on Public Relations, organizer of the first national professional body, and the practitioner who turned PR into a self-governing profession. The EPR In Memoriam canonical record.
Ivy Ledbetter Lee (1877–1934) — author of the Declaration of Principles, counsel to the Rockefellers and the Pennsylvania Railroad, and the practitioner who invented the modern press release. The EPR In Memoriam canonical record.
Scott M. Cutlip (1915–2000) — co-author of Effective Public Relations, dean of the Henry W. Grady College, and the scholar who built the academic foundation of the field. The EPR In Memoriam canonical record.
Arthur W. Page (1883–1960) — AT&T's first VP of public relations, author of the Page Principles, and the practitioner who put the corporate communications function inside the C-suite. The EPR In Memoriam canonical record.
Edward Bernays (1891–1995) — author of Propaganda and Crystallizing Public Opinion, nephew of Sigmund Freud, and the practitioner who turned persuasion into a profession. The EPR In Memoriam canonical record.