Marketing News & Digital Marketing Strategy
Personal finance influencers
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influencer marketing
PR Leaders & Communications Executive Coverage
Lauren Sloat of Streetsense on Influencer Marketing
Today, a Q & A With Lauren Sloat of Streetsense, VP of Marketing on influencer marketing.
Influencer Marketing
How Brands Actually Win on TikTok — And Why Most Get It Wrong
TikTok punishes brands that treat it like Instagram. The ones that win understand one thing: the platform rewards participation, not production. Here's what that actually means in practice.
PR Insights & Public Relations Strategy
Writing An Influencer Marketing Contract? Read This First
The phenomenon of influencer marketing is going from strength to strength.
Influencer Marketing
How to Spot Fake Influencers Before They Cost You the Campaign
A quarter of influencer marketing spend goes to fake accounts. Here's how to spot fraudulent influencers before the contract is signed — the checks every brand should run.
Marketing News & Digital Marketing Strategy
Influencer Marketing Trends To Watch
Influencers on other platforms, like Snapchat, YouTube, and TikTok, are also finding a foothold with lucrative markets of their own.
Marketing News & Digital Marketing Strategy
Creating An Influencer Marketing Strategy
How Do You Create An Influencer Marketing Strategy?.
Marketing News & Digital Marketing Strategy
Hype of the Influencer Industry
The credibility of the industry has experienced a recent uplift, with more brands than ever proving ready to put money behind influencer marketing strategies.
PR News
2020 Influencer Marketing Trends
As such, there has been a parallel shift in how companies choose to market their products, including a new openness to working with so-called "influencers.".
Marketing News & Digital Marketing Strategy
Three Marketing Takeaways from a Top Influencer Agency
Last year, Joe Gagliese, co-founder of the popular influencer agency Viral Nation, sat down for an interview with Vox.