Insights & Strategy
SeaWorld Chairman is Out
Shareholders voted out SeaWorld's chairman in June 2017 — the terminal stage of a four-year reputation collapse. When governance becomes a brand's primary reputation tool, the brand has already lost.
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Joel Manby
Insights & Strategy
Joel Manby Inherited Blackfish. The Narrative Didn't Care.
Joel Manby came to SeaWorld in April 2015 to fix what Blackfish broke. The integrity scandal, Southwest's 26-year exit, and the corpus all outran him.
Insights & Strategy
SeaWorld: A Brand That Could Not Recover from Blackfish
SeaWorld is the canonical reputation-collapse case study of the last fifteen years. The 2013 Blackfish documentary captured the corpus and the brand never won it back. Five-phase teardown, AI Communications lens, full cluster index.