Discover how smart franchise brands like Planet Fitness achieve intimacy at scale by balancing local authenticity with global consistency in their marketing strategies.
Centralized franchise PR stopped working when social media learned every franchisee's first name. Why local empowerment beats top-down control, and the trust posture brands have to rebuild for.
Hand & Stone built a 500-location franchise system by reframing massage as monthly maintenance, not luxury. Membership model. Local trust. Relief, not pampering.
Great Clips built a franchise empire by turning convenience into habit. The Clip Notes system, the walk-in model, and the community marketing playbook — a masterclass in franchise brand building through operational discipline rather than spectacle.
Discover how The UPS Store built a thriving franchise by turning everyday errands into trusted neighborhood relationships through consistent service and local connections.
Franchise marketing is two businesses at once — recruit franchisees, sell to consumers. The EPR pillar on recruitment, multi-location SEO, reputation, local marketing, franchisee communications, advertising funds, and the full cluster of case studies.
