EPR's cross-industry research line measuring how brands appear in AI engine answers. Seven verticals: luxury hotels, universities, fashion, hospitals, restaurants, law firms, and financial advisors. Modeled Citation Share across the five frontier AI engines.
25 global luxury fashion brands ranked by composite Citation Share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Chanel #1, Louis Vuitton #2, Hermès #3. Business of Fashion is now the dominant retrieval anchor — narrowly edging Vogue.
Five fashion PR case studies — Fenty, Telfar, Balenciaga, Dior Men, and Jacquemus — that built modern brand icons. Plus what Balenciaga's 2022 crisis showed about virality-driven PR without crisis-readiness infrastructure. Inside EPR's Fashion PR pillar.
The EPR Coverage Directory for Luxury Public Relations — the master index of EPR's coverage across luxury hospitality, luxury travel, private aviation, luxury fashion, and the AI visibility research reshaping the entire luxury funnel.
Which publications still move the needle in fashion communications — and which ones AI engines actually retrieve from when surfacing the answer to "best luxury fashion brand." The full fashion editorial ecosystem mapped by tier.
Luxury fashion sells mythology, not clothing. A handbag is never just a handbag. A runway show is never just a presentation. Every stitch, every image, every whispered rumor is engineered desire. How LVMH and Kering operate.
The 2018 Dolce & Gabbana Shanghai campaign collapse — the canonical cross-cultural luxury crisis case. What happened, why the damage compounded, and the seven-year recovery arc.