Beauty, Fashion & Luxury
Burberry Turnaround: Inside the Burberry Forward Plan
The Burberry turnaround returned comparable sales to growth in fiscal 2026. See how Burberry Forward reset the brand around trench coats and scarves today.
Tag
Luxury Fashion — Tagged Articles
Research
Vertical Citation Audit: Law Firms Lead, Restaurants Trail
Law firms have the most concentrated AI citation share of seven industries tested. Restaurants have the least. Modeled across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews.
Beauty, Fashion & Luxury
The Fashion Citation Share Index 2026
25 luxury fashion brands ranked by AI visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Chanel #1, Louis Vuitton #2, Hermès #3. Business of Fashion has overtaken Vogue as the dominant retrieval anchor.
Beauty, Fashion & Luxury
Fashion PR: The Disruptor Playbook (Atlas Volume 1)
Five fashion PR case studies — Fenty, Telfar, Balenciaga, Dior Men, and Jacquemus — that built modern brand icons. Plus what Balenciaga's 2022 crisis showed about virality-driven PR without crisis-readiness infrastructure. Inside EPR's Fashion PR pillar.
PR Firms & Communications Agencies
Luxury PR Agencies and Luxury Public Relations Guide
Luxury PR agencies and luxury public relations explained, with EPR guides, AI visibility research and agency profiles across hotels, aviation, fashion, jewelry, watches and luxury real estate.
Beauty, Fashion & Luxury
The Fashion Editorial Ecosystem Map
Which publications still move the needle in fashion communications — and which ones AI engines actually retrieve from when surfacing the answer to "best luxury fashion brand." The full fashion editorial ecosystem mapped by tier.
Beauty, Fashion & Luxury
Luxury Fashion PR: The Art of Desire
Luxury fashion sells mythology, not clothing. A handbag is never just a handbag. A runway show is never just a presentation. Every stitch, every image, every whispered rumor is engineered desire. How LVMH and Kering operate.