Fashion
Fashion Social Media: How Brands Actually Win in 2026
The runway isn't the launch anymore. TikTok is. How fashion brands from Hermès to Shein win — and lose — on social media in 2026.
Tag
Luxury Fashion
Research
The Vertical Citation Audit
EPR's cross-industry research line measuring how brands appear in AI engine answers. Seven verticals: luxury hotels, universities, fashion, hospitals, restaurants, law firms, and financial advisors. Modeled Citation Share across the five frontier AI engines.
Fashion
The Fashion Citation Share Index 2026
25 global luxury fashion brands ranked by composite Citation Share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Chanel #1, Louis Vuitton #2, Hermès #3. Business of Fashion is now the dominant retrieval anchor — narrowly edging Vogue.
Fashion
Fashion PR: The Disruptor Playbook (Atlas Volume 1)
Five fashion PR case studies — Fenty, Telfar, Balenciaga, Dior Men, and Jacquemus — that built modern brand icons. Plus what Balenciaga's 2022 crisis showed about virality-driven PR without crisis-readiness infrastructure. Inside EPR's Fashion PR pillar.
Luxury
Luxury Public Relations: The EPR Coverage Directory
The EPR Coverage Directory for Luxury Public Relations — the master index of EPR's coverage across luxury hospitality, luxury travel, private aviation, luxury fashion, and the AI visibility research reshaping the entire luxury funnel.
Fashion
The Fashion Editorial Ecosystem Map
Which publications still move the needle in fashion communications — and which ones AI engines actually retrieve from when surfacing the answer to "best luxury fashion brand." The full fashion editorial ecosystem mapped by tier.
Insights & Strategy
The Art of Desire — How Luxury Fashion Masters Public Relations
Luxury fashion sells mythology, not clothing. A handbag is never just a handbag. A runway show is never just a presentation. Every stitch, every image, every whispered rumor is engineered desire. How LVMH and Kering operate.
Crisis Communications
Dolce & Gabbana's 2018 Shanghai Collapse
The 2018 Dolce & Gabbana Shanghai campaign collapse — the canonical cross-cultural luxury crisis case. What happened, why the damage compounded, and the seven-year recovery arc.