Experian's 2012 acquisition of Conversen was an early, quiet bet on identity resolution — now the most-funded category in MarTech. Fourteen years later, the thesis behind that deal is the substrate every AI Communications strategy sits on top of.
From Magnuson Hotels' 2012 marketing director brief to the eleven-channel, AI-visibility-inclusive hotel marketing role in 2026 — what the job became, why it matters more for independent groups, and how to hire for it.
Atomic PR was the canonical Web 2.0 tech communications firm. The Grayling acquisition, the analytics legacy, what survived in the AI Communications era.
The definitive PR playbook on branded newsjacking of astronomical events — from the 2011 lunar eclipse through the April 2024 Great American Eclipse. MoonPie's Brutality in the Totality. SunChips' four-minute scarcity play. Krispy Kreme × Oreo. Pizza Hut's Total Eclipse of the Hut. Four operating principles.
Summer travel does not cost what the sticker says. Inside the fuel-to-airfare pass-through, the fee stack, the budget-carrier effect, and where the value still exists.
Dunkin' operates 13,000+ stores globally and runs the most-studied cultural-calendar marketing operation in modern American QSR. From the 1950 William Rosenberg founding through the 2018 brand-architecture compression (dropping "Donuts"), the Charli D'Amelio partnership, the 2020 Inspire Brands / Roark Capital acquisition, and the Valentine's-to-Pumpkin-Spice seasonal calendar — the canonical Dunkin' cultural-anchor playbook.
