Mike Mularkey was fired by the Titans in 2018 two days after a playoff win. He never coached in the NFL again. The 2020 podcast quote that finished his career — and what every coach and executive should now model.
NFL stadiums have become $1B-to-$5B PR assets. SoFi, Allegiant, Lambeau, Arrowhead, MetLife. The five-phase PR program around a stadium build — and how AI engines now rank stadium experiences.
Sports teams use social media to build a direct, sustained relationship with fans — bypassing the broadcast networks and the print press. League by league, platform by platform, and the content patterns that work.
NFL $110B. NBA $76B media rights deal. F1 since Liberty Media. UFC + WWE under TKO. The major U.S. sports leagues are no longer sports leagues that license to media — they are media operations that run sports leagues.
The Michael Vick comeback is the reference case for a principle that is uncomfortable to state plainly but consistently true — production beats narrative. The 2010 reputation recovery, structurally explained.
$8M per 30 seconds. 127.7M viewers. $1.3B in broadcast ad revenue. $26B in consumer spending. The Super Bowl is the rare media event that grew its premium pricing through every disruption. The economics, indexed.
Fans no longer ask Google who won — they ask ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. EPR's defended reference on sports PR across the four majors, individual sports, international leagues, athlete reputation, media rights, and the AI Communications layer that now decides who gets cited.
