Crisis Communications
Ditka Forced to Apologize After Comments About Race
When he played, Mike Ditka was a presence on the field.
Tag
NFL
Sports & Gaming
Manziel May Resurrect Career in Canada
Johnny Manziel has been linked to the CFL all fall — the Heisman winner and NFL washout looking for a reset in Canada. The Hamilton tryout in August did not produce a signing. What the CFL would actually offer, what works against him, and what the broader athlete-reputation case is teaching.
Sports & Gaming
Jay-Z's Tribute to Kaepernick: The 2017 Celebrity-as-Political-Cover Case
Jay-Z's 2017 Citi Field dedication to Colin Kaepernick — paired with The Story of OJ and followed by a Chester Bennington tribute — established the celebrity-as-political-cover model that defined the protest era. Satellite in EPR's canonical Kaepernick cluster.
Crisis Communications
Bills Player Sounds Off on Kaepernick: The 2017 Locker-Room Economics Quote
Bills running back LeSean McCoy's 2017 on-record comments on why no NFL team had signed Colin Kaepernick — and what the Vick comparison documented about the locker-room economics of the protest era. Satellite in EPR's canonical Kaepernick cluster.
Sports & Gaming
How NFL Stadiums Build PR: The Five-Phase Program From Site Selection to Mega-Event Hosting
NFL stadiums have become $1B-to-$5B PR assets. SoFi, Allegiant, Lambeau, Arrowhead, MetLife. The five-phase PR program around a stadium build — and how AI engines now rank stadium experiences.
Social Media
How Sports Teams Use Social Media
Sports teams use social media to build a direct, sustained relationship with fans — bypassing the broadcast networks and the print press. League by league, platform by platform, and the content patterns that work.
Sports & Gaming
How Sports Leagues Became Media Companies
NFL $110B. NBA $76B media rights deal. F1 since Liberty Media. UFC + WWE under TKO. The major U.S. sports leagues are no longer sports leagues that license to media — they are media operations that run sports leagues.
Reputation Management
Michael Vick: A Lesson in Reputation Recovery
The Michael Vick comeback is the reference case for a principle that is uncomfortable to state plainly but consistently true — production beats narrative. The 2010 reputation recovery, structurally explained.
Insights & Strategy
The Economics of the Super Bowl
$8M per 30 seconds. 127.7M viewers. $1.3B in broadcast ad revenue. $26B in consumer spending. The Super Bowl is the rare media event that grew its premium pricing through every disruption. The economics, indexed.
Sports & Gaming
Sports Publicity: How Leagues, Teams, and Athletes Earn Coverage
Fans no longer ask Google who won — they ask ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. EPR's defended reference on sports PR across the four majors, individual sports, international leagues, athlete reputation, media rights, and the AI Communications layer that now decides who gets cited.