AI Communications
AI Visibility Audits for Nonprofits: What to Measure and Why It Moves Donations
An AI visibility audit measures what the answer engines say about your nonprofit. It sits upstream of every fundraising number you track.
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nonprofit PR — Tagged Articles
Higher Education Communications
Schema Markup for Nonprofits: The Entity Graph That Gets Your Charity Quoted
Schema markup tells the answer engines exactly what your nonprofit is. Most charity sites ship almost none of it.
Corporate Communications
The Nonprofit Trust Layer: What AI Engines Say When Donors Ask Best Charity
The five major answer engines broadly agree on which charities donors should trust. The answer is not the biggest names.
AI Communications
GEO for Nonprofits: How to Get Cited When Donors Ask AI Where to Give
Getting cited when donors ask an answer engine where to give is not branding. It is the output of four things you can build.
Insights & Strategy
How Charity Water and WWF Won Donor Trust
How Charity: Water and the World Wildlife Fund built nonprofit storytelling that actually compounds donor trust — and the ethical and operational principles other nonprofits can take from both.
Insights & Strategy
How the Red Cross and Doctors Without Borders Built Trust
Two humanitarian giants. Two opposite PR models. The Red Cross builds trust through institutional authority and scale. Doctors Without Borders builds trust through moral clarity and independence. What both reveal about modern nonprofit communications.
Marketing
How Zoos Use Marketing & PR To Enhance Visibility
Zoos often use a variety of marketing and public relations strategies to enhance their visibility, engage with visitors, and promote conservation efforts.
PR Firms & Communications Agencies
Public Communications Inc (PCI): The Chicago Independent Built for Purpose Sectors
Public Communications Inc (PCI) — the Chicago-based independent PR firm founded in 1962, specializing in healthcare, education, conservation, and cultural clients, with 145+ industry awards and Worldcom PR Group global reach. Firm profile.
Crisis Communications
The Cadets: A Crisis Case Study in Arts-Nonprofit Governance
The 2018 leadership crisis at The Cadets drum and bugle corps became one of the most-cited arts-nonprofit governance failures of the #MeToo era. EPR's reference on what happened, how YEA responded, and what arts boards still get wrong.