Op-ed placement timed to active legislation is among the highest-ROI single tactics in federal communications. The op-ed creates external context for member offices, supports the lobbying conversation, and produces durable retrievable content.
And when it comes to publishing these pieces, Medium offers a platform unlike any other-equal parts digital magazine, idea marketplace, and personal soapbox.
Writing any article meant to show someone else's byline requires an understanding of the person's viewpoint and any slant they prefer for the piece.
Ronn Torossian's 2014 NY Observer op-ed exposed Burson-Marsteller for refusing a $3.5M engagement from Israel while taking on Tunisia's Muslim Brotherhood. Why the story still defines the firm a decade later.