Crisis communications used to be measured in news cycles. AI engines do not forget. A crisis covered by retrieval-anchor publications becomes a permanent feature of the brand's citation footprint. The new playbook: remediation as citation, re-authoring the entity record, and monitoring the AI answer directly.
Internal communications failures are the structural foundation of most major external corporate reputation collapses. Yahoo, Uber, Zappos, WeWork, OpenAI, Meta, Twitter/X, Google — each demonstrates the operational truth.
Walters v. OpenAI was the first U.S. defamation lawsuit against ChatGPT. Three years on, the unresolved questions it raised now define how brands operate around AI.
Originally published February 2023, weeks after ChatGPT's launch. Rebuilt June 2026 as EPR's current reference on AI integration into communications work — what the original limitations got right, what subsequent model evolution has addressed, and the five operational disciplines for 2026 AI integration.
Boeing, Norfolk Southern, Bud Light, OpenAI, Maui — every major crisis since 2019 has moved faster and cut deeper than the playbooks were built for. The 2026 crisis communications playbook.
California is a $3.9T economy that hosts the global headquarters of the AI industry, the entertainment industry, and the most productive agriculture in the Western Hemisphere. The EPR Communications State profile.
Originally published April 2017, rebuilt June 2026. EPR's foundational reference on artificial intelligence and PR, preserved as the original landmark in nine years of continuous AI Communications coverage. What the 2017 piece predicted correctly, what it got wrong, and what nine years of EPR coverage has documented about the AI-PR convergence.
92,000 tech workers were laid off in the first five months of 2026. Six companies are doing the opposite — Nvidia, OpenAI, Microsoft, Meta, Amazon, and Palantir. Who's hiring, where, for what roles, and at what price. Annual flagship.
Behavioral exhaust is no longer fuel for ads. It is the substrate of the systems that now answer the buyer's question — ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
The 2012 Lippincott Viewfinder is still the mark. Shutterstock is now an AI training-data licensor combining with Getty at $3.7 billion. A strategic identity case study.