Crisis Communications
Insider Threat Communications: The OpenAI Statement
Insider threat communications before a trial must separate facts, company actions and allegations. See what the OpenAI case shows and which claims to leave out.
Tag
OpenAI — Tagged Articles
AI Communications
OpenAI Publicist Interrupts Altman: Lessons for PR Teams
An OpenAI publicist asked to move on when Vanity Fair raised a user's death with Sam Altman, and Altman answered anyway. What the clip teaches PR teams about handler options and interview prep.
Consumer Brands & Retail
Mattel Public Relations: Inside the Comms Operation Behind Barbie, Hot Wheels, and Fisher-Price
How Mattel runs PR in 2026: the four pillars of its communications operation, the 1997–2007 crisis history, the OpenAI partnership, and the Barbie flywheel.
Technology
ChatGPT for Public Relations: The Complete 2026 Guide
How PR teams use ChatGPT for drafting, pitching, research, and campaigns in 2026, plus prompts, model tiers, Custom GPTs, and risks.
AI Communications
Descript: The Groupon Founder's Bet That Video Editing Should Work Like a Google Doc
$55M ARR. $101M raised. $550M valuation. Backed by OpenAI's Startup Fund. Andrew Mason — the man who built and lost Groupon — built the video editor where you edit the transcript and the video follows.
AI Communications
Inside ChatGPT's Brand Bias: How OpenAI's Engine Picks Winners
ChatGPT answers roughly a billion prompts a week. Each answer is a brand decision. Here's how OpenAI's engine picks winners — and how brands earn the citation.
AI Visibility
Every Major AI Assistant Recommends Its Parent Company More Than Rivals Do — Except One
A two-wave 5W benchmark of 32,200 prompts finds every major AI assistant recommends its parent company's models more often than rivals do — except Claude at 1.2x lift.
AI Communications
Model Context Protocol (MCP): Which Companies Adopted It
Model Context Protocol (MCP) is Anthropic's open standard for connecting AI to tools. See who adopted it, the main server types and how Computer Use differs.
Public Affairs & Government
AI's $23 Million PAC War Has a Comms Problem
OpenAI and Anthropic super PACs spent $23M+ on one congressional primary. Lobbying got the headlines. The PR shops running the messaging did not.
Research
The ChatGPT Citation Source Index 2026: The 50 Domains ChatGPT Cites Most
Six independent studies, 680M+ citations, one engine. The 50 domains ChatGPT cites most in 2026 — Wikipedia <20%, Reddit ~10%, LinkedIn 14.3%, Forbes 2x.