AI
CHATGPT: THE ENTITY PROFILE
ChatGPT is the most widely used AI product ever built — and the default starting point for product research, reputation queries, and category comparisons. The full entity profile.
Tag
OpenAI
Industry Leaders
Inside Lane 7: The AI Comms Officers
The communications professionals inside AI labs, the alignment researchers who shape what systems say, and the safety evaluators who audit them. Lane 7 of the AI Communications 100 — the people doing the most novel communications work in the industry.
AI Communications
The Times Bet Against the Answer Engine
Two and a half years into the NYT v. OpenAI lawsuit, the Times's archive remains largely outside ChatGPT and the major answer engines. Why the bet is rational — and what happens to the publisher class regardless of how the case resolves.
Generative Engine Optimization (GEO)
The Verification Standard: How AI-Era Authority Gets Built
OpenAI just ran the cleanest demonstration yet of the rule that governs the answer engines: a claim does not count until the engines — and the independent experts they cite — confirm it. A GEO case study on how AI-era authority gets built.
Gambling
AI Engines and Responsible Gambling
The gambling industry built a twenty-year responsibility framework. The AI discovery layer has none. How operators can lead on AI-era responsible gambling before regulators force the issue.
AI Communications
Paywalls vs. AI: Why The NY Post May Be Better Positioned Than The NY Times Inside ChatGPT
Paywalls now block AI engines. That single structural fact is changing the hierarchy of news authority inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The NY Post is structurally better positioned inside ChatGPT than the NY Times — and this is the new game.
AI Communications
How OpenAI Built the Most Powerful Narrative in Tech
Inside the communications operation that turned a research lab into the company defining a category.
Entertainment & Media
David A. Steinberg: Zeta Global's Founder-CEO and the 19-Quarter Beat-and-Raise Streak
David A. Steinberg has spent nearly two decades building Zeta Global into a $1.3B-revenue AI Marketing Cloud on NYSE. The InPhonic lesson, the 19-quarter beat-and-raise streak, and the OpenAI-powered Athena thesis.
Crisis Communications
Crisis Communications in the AI Era: When the Engines Remember Forever
Crisis communications used to be measured in news cycles. AI engines do not forget. A crisis covered by retrieval-anchor publications becomes a permanent feature of the brand's citation footprint. The new playbook: remediation as citation, re-authoring the entity record, and monitoring the AI answer directly.
AI
The ChatGPT Lawsuit: Walters v. OpenAI and What Brands Need to Know
Walters v. OpenAI was the first U.S. defamation lawsuit against ChatGPT. Three years on, the unresolved questions it raised now define how brands operate around AI.