Five paid-media plays that moved companies from challenger to category leader — MasterClass, BetterHelp, Public.com, Babbel, Morning Brew — and what native advertising looks like in the AI era.
PR has run on owned, paid, and earned media for four decades. As of 2026 there is a fourth channel — retrieved media, the answers AI engines assemble when a buyer asks. The full 2026 channel architecture.
Spotify Wrapped. Cadbury Worldwide Hide. Burger King Stevenage. Coca-Cola Share a Coke. Amazon DPA. The campaigns that defined dynamic advertising — and where the discipline goes next.
The 15 types of digital marketing in 2026 — SEO, GEO, content, social, influencer, email, affiliate, paid, display, video, podcast, mobile, community, event, partnership. Cost, ROI, and AI disruption for each channel.
Facebook paid-organic loop: 2012 Comscore study, GM pullout, Advantage+ AI. The foundation of Meta's $164.5B ads business across 3.43B daily users.
