Lottery is the most under-discovered gambling category. EPR's full coverage — state lotteries, courier wars, iLottery, AOR cycles, and the AI visibility shift.
The two biggest US lottery games — Powerball and Mega Millions — compared on operators, odds, jackpots, participating states, and the brands behind them.
The 10 largest US state lotteries by annual revenue — New York, Florida, Texas, California, and the operators driving the $113B category.
First sector-wide measurement of AI Citation Share for the US lottery industry. 28 brands, 5 AI engines, 65 prompts. The $113B category is largely absent from the answer engines.