Insights & Strategy
The Public Relations Books Every Practitioner Should Read
The PR canon — Bernays, Cutlip-Center-Broom, Robert Phillips, Gini Dietrich, Deirdre Breakenridge, Ronn Torossian. What to read to understand the field.
Tag
PR insights
Legal & Litigation Communications
Litigation Public Relations: The Discipline, the Framework, and the Firms
Litigation public relations is the discipline of managing communications during, around, and about legal proceedings. What it is, how it works, who runs it, and how AI answer engines became the new front of every high-profile case.
Legal & Litigation Communications
How to Choose a Litigation PR Firm: The 2026 Buyer's Framework
The buyer's framework for selecting a litigation PR firm in 2026 — the five questions to ask, the red flags, what engagement actually costs ($15K–$200K+/mo by case profile), and when you actually need a litigation PR firm.
Insights & Strategy
Insights from With Global Alliance
With Global Alliance, a global network of tech PR and marketing agencies, launched in January of this year with just five founding members.
Insights & Strategy
Pandemic Affect on PR According To Racepoint Global, Pavlov Agency & more…
How has the pandemic affected the public relations industry?
Insights & Strategy
What Is the PR Mentoring Network?
A PR mentoring network pairs senior practitioners with earlier-career professionals to transfer craft, judgment, and access. In 2026, the discipline now has to teach the next generation how to win inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — alongside earned media, crisis, paid, and influencer.
Insights & Strategy
Healthcare Social: Community Management Done Right
Healthcare social community management runs under HIPAA, FDA, and state board regulation while delivering the patient empathy a feed actually rewards. The model that works — and the compliance architecture that protects it.
PR Firms & Communications Agencies
Finding the Best PR Firm for Any Business
Choosing a PR firm is not a one-time exercise. Four filters that separate a good match from a costly mistake: set the budget, know where to look, define the goals, and read the proposal like a contract.