Insights & Strategy
PR Protection in the Era of “Fake News”
The old saying about how a lie can get around the world before the truth makes it out of bed never met the internet.
Tag
PR insights
Insights & Strategy
The B2B Public Relations Playbook
B2B public relations is not B2C with the volume turned down. Different audience, different cycle, different proof structure. And 62% of B2B buyers now research vendors inside AI engines first. The full working library — mapped.
Insights & Strategy
Why Branding Is Essential to PR in 2026: What Glossier and Patagonia Teach
Branding in 2026 is how AI engines retrieve a brand, not just how consumers remember it. What Glossier and Patagonia teach about identity consistency as a citation moat.
Public Relations
Police Reputation and Public Trust: What PR Professionals Recommend
How police departments can rebuild public trust through PR — crisis retainers, community content, transparency, de-escalation, and the hiring discipline that prevents the next crisis. Practitioner perspectives from crisis, community engagement, and law enforcement communications.
Insights & Strategy
5 Food & Beverage Brands Steadily Losing Ground
Food and Beverage PR has to shift along with it, or brands that were once all the rage will fade away.
Insights & Strategy
Internal Communications: 4 Steps to an Effective Communication Strategy
Lack of an effective internal communications strategy limits an organization's ability to tap motivated employee teams. The four-step strategy framework — audit, plan, execute, measure.
Marketing
Budget Marketing Campaigns 2026: 16 B and C-Tier Brand Case Studies That Actually Worked
A budget marketing campaign in 2026 is not a cheap program — it is a disciplined one. Sixteen specific B and C-tier case studies — Magic Spoon, Olipop, Poppi, Athletic Brewing, AG1, Fly By Jing, Graza, Cometeer, Omsom, Ghia, De Soi, Aplós, Recess, Surely, Cann, Reformation, Mejuri.
Insights & Strategy
McDonald's Continues Fight With Former CEO
McDonald's filed suit against former CEO Steve Easterbrook last month to claw back $42 million in severance. The legal merits are one story. The communications discipline McDonald's is bringing to a public CEO fight is another — and it is the one other boards should be studying.
Insights & Strategy
What Is the Best Marketing Campaign of 2020?
We asked marketers what the best marketing campaign of 2020 was. Volkswagen's "The Last Mile" led by a wide margin, with Gillette's "The Best Men Can Be" and Sephora's "Identify as We" taking the rest. What the three had in common.