Insights & Strategy
Digital PR Myths
Much like SEO efforts, digital PR takes a long time to get results from for companies, but the results that businesses can get are definitely worth it.
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PR insights
Insights & Strategy
Setting Measurement Goals in PR
Companies that have never set a PR measurement system before might find the tasks intimidating and overwhelming, as many of them don't know where to begin.
Insights & Strategy
Internal Communication Essentials
Having strong channels for internal communication inside a company is essential when it comes to improving and even driving motivation with employees.
Insights & Strategy
Communicating Difficult News
Recently, the CEO of the tech mortgage company Better.com, Vishal Garg, invited 900 of the company's employees onto a Zoom webinar.
Insights & Strategy
Brands Investing in Regenerative Agriculture
Regenerative agriculture is a system of agriculture that aims to restore the habitats they occupy.
Insights & Strategy
Digital PR Trends: The Structural Shifts That Define the Practice
Digital PR is the practice of building brand authority across the surfaces where buyers, journalists, and category influencers actually pay attention. Ten trends that define how serious digital PR operates, with named B-tier and C-tier brand exemplars throughout.
Insights & Strategy
Transmedia campaigns
A transmedia campaign is the practice of crafting a campaign across multiple media platforms, where each medium makes a unique contribution to the campaign.
Insights & Strategy
How the pandemic changed the PR industry
The entire world has changed during the pandemic, and has had to get used to new regulations and safety protocols.
Insights & Strategy
How beauty brands can create a loyal audience
The beauty and cosmetic industry has thrived on its ability to use a myriad of tools to target specific audiences with specific messages.
Insights & Strategy
Calculating ROI on PR
A lot of the time, when people discuss " return on investment " it might just sound like some fancy business buzzwords.