Insights & Strategy
Is AI Useful For PR Firms, Or Just Another Fad?
"Shiny new object syndrome" isn't just relegated to buying gadgets and gizmos - it also relates directly to the "buzz" surrounding AI.
Tag
PR insights
Retail & eCommerce
Digital PR for Ecommerce: How DTC Brands Compound
Digital PR for ecommerce — earned media, founder visibility, original research, owned editorial. How Allbirds, Warby Parker, Ridge, True Classic, Liquid Death, Glossier, and Casper run it.
Insights & Strategy
What’s Good PR?
Public relations is an essential piece of a company's marketing efforts, and, compared to traditional advertising, it's frequently a lot more cost-effective.
Insights & Strategy
How PR Builds Restaurant Brands In 2026
How PR builds restaurant brands in 2026 — earned media, AI engine retrieval, founder story, crisis insurance. What the trade playbook now requires.
Insights & Strategy
Is Public Relations Worthwhile?
Probably the biggest challenge PR professionals face is proving to their bosses or clients that they're making progress and that they're being successful.
PR Firms & Communications Agencies
Bread & Butter: Winning in Food, Drink & Travel
Bread & Butter, a hands-on digital media and public relations agency, specializes in the food, drink, and travel industries.
Editorial
Brand Messaging Pivots Under Crisis: The Playbook
Every brand faces a moment where its operating environment shifts faster than its messaging — pandemic, recession, regulatory shock, supply disruption. The five-stage pivot architecture, anchored by LVMH, Anheuser-Busch, Ford, GM, RxAir, and Tito's.