The 2020 piece argued that the pandemic was a good moment to start a tech business. The evidence has come in. The 2020 founder wave produced an outsized share of the companies now defining AI, remote-work, and consumer-tech categories. What held up, what changed, and the lessons that travel to the 2026 founder wave riding the AI shift.
There is nothing fair and equitable about the so-called "cancel culture." Let's get that out of the way right from the start.
Done well, consumer surveys can arm brands with real and actionable insights into what they need and want.
Shonda Rhimes, John Wooden, Narendra Modi, Oprah, Reagan, Steve Jobs — the communicators our readers named, and what every PR pro can learn from them.
We asked communications professionals who are some great communicators, and we got some amazing responses.
Toyota Motor Corporation operates one of the more substantial recent automotive social media marketing programs. The Facebook versus Instagram differentiation, the per-model marketing approach across Camry, Corolla, RAV4, Highlander, and Prius, the 1,200+ dealer network coordination, and the Total Toyota multicultural marketing framework.
Avis was losing $3.2 million a year to Hertz. Then Doyle Dane Bernbach admitted it. "When you're only No. 2, you try harder" turned a $3.2M loss into $1.2M profit inside a year — and rewrote the underdog-marketing playbook for every second-place brand since.
Between the panic buying and the panic selling, crisis communications have become a valuable tool, which is going to be very useful in this ongoing crisis.
