AI Communications
What Businesses Should Know Before Using AI in Their PR Campaigns
Before engaging in AI for PR, companies must be aware of the potential downsides.
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PR insights — Tagged Articles
Nonprofit
The Glenlivet's #BreakTheStereotype Campaign — Rewriting Who Drinks Whisky
The Glenlivet's #BreakTheStereotype campaign attempted to change what image search returns for "whisky drinker" — and partnered with Equal Measures to open hospitality pathways for underrepresented talent.
Marketing
PR Strategies for Israeli Companies
Israeli companies operate under a different set of PR conditions than any peer market on earth. Five moves that actually work — from owning the origin story to building American and European proof points visibly — and the two habits killing Israeli PR programs.
Marketing
Product Launch PR: The Cases That Built the Playbook
The product launch PR playbook — launches that defined the discipline (iPhone 2007, Tesla Model 3 2016, ChatGPT 2022, Threads 2023) and failures that anchor the warnings (New Coke, Apple Newton, Microsoft Zune, Google Glass, Amazon Fire Phone). Operating principles, 2026 sequencing, and the AI engine citation layer.
Corporate Communications
Financial PR: The Discipline, Firms and 2026 Playbook
Financial PR explained: nine sub-specialties, the press pool, leading deal firms, and how financial PR and financial digital marketing now work as one discipline measured by Citation Share.
Beauty, Fashion & Luxury
Transmedia Campaigns: What The Beauty Inside, Lost, WandaVision, and Blair Witch Actually Did
A transmedia campaign is the practice of crafting a campaign across multiple media platforms, where each medium makes a unique contribution to the campaign.
Digital PR & Communications
Public Relations Rules for Off the Record Chats
Although having an off-the-record conversation with a reporter sounds complex or even mysterious, it's a very effective public relations tool.
Crisis Communications
What Are the Functions of Public Relations?
The six functions of public relations: media relations, content creation, crisis communications, reputation management, social and digital communications, and stakeholder relations, with PRSA and BLS data.
Marketing
Lifestyle Marketing: Definition, Examples, How to Build
Lifestyle marketing sells the identity around a product. What it is, how Nike, IKEA and Patagonia use it, a WeWork caution, and five steps to build a lifestyle brand.
Marketing
What’s Good PR?
Public relations is an essential piece of a company's marketing efforts, and, compared to traditional advertising, it's frequently a lot more cost-effective.