PR Strategies for Israeli Companies
With the right PR strategies, both big and small Israeli companies can get the chance to get media coverage, engage with their target audiences and convert more customers. With so many businesses of all kinds trying to compete for the attention of the customers these days, companies that want to stand out from the crowd need to be more creative in their PR efforts.
Social media
Any company that is serious about its PR efforts needs to maintain a consistent presence on relevant social media platforms that the audience already likes to use. This is mainly because social media platforms help companies increase their brand visibility, and spread their messages further, compared to many other PR strategies. They’re also useful in mitigating a potential PR crisis by taking control of a negative situation and correcting the narrative in real-time. Instead of simply setting up an account and then forgetting about it, companies should be actively engaging their audiences on social media platforms by sharing valuable content that the target audience will find informative and useful and joining relevant conversations on those platforms. To make the most out of social media platforms, companies can also use various social media listening tools to better monitor what consumers are saying about the business and its products or services and to get a chance to correct misinformation or react in real-time. It’s also smart for companies to provide excellent customer service through social media platforms simply by solving customer complaints or problems and responding to the messages from the target audience as fast as possible.
Controversy
A great way for companies to quickly grab the attention of the public is by creating some sort of controversy around themselves or their messaging. Most people tend to enjoy debating, and when companies can provide their consumers with a topic that’s good enough to get a debate going, it can quickly turn into a successful PR campaign. Companies can generate plenty of media coverage too, by getting different segments of the target audience to analyze the company’s statement and give their opinion on that statement or the overall subject. Whether those opinions are going to be coming from the consumers through reviews or social media comments, industry experts, or reporters, more people will end up joining the conversation because they’ll have a lot of things they want to say. Consequently, the company will end up generating a lot more attention from the public and from media outlets, which is the key to the success of any PR strategy.
Influencer partnerships
According to research, over 90% of customers tend to trust the recommendations that they get from other people, compared to messages and ads from the brands that are trying to promote their solutions. That’s why influencer marketing has turned into one of the fastest-growing channels for customer acquisition for brands and corporations. In fact, over 50% of all companies have stated that they’ve managed to generate better results through their influencer marketing or partnership efforts compared to any other medium. Companies that have invested in influencer marketing campaigns have seen up to $20 in return for every dollar they have spent on that influencer marketing campaign. When companies can partner with relevant influencers, they’re also reaching out to their extensive and engaged network of followers, which can drive a lot more brand awareness, website traffic, and conversions for the business.
