U.S. and global PR firms are reshaping competition through new business wins, executive moves, and capability acquisitions in GEO, AI-visibility measurement, and content.
U.S. PR firms continue to compete for enterprise accounts and acquisition targets in 2026. Activity is concentrated in beauty, B2B tech, healthcare, and AI-era capability.
Balenciaga's November 2022 Gift Shop campaign triggered one of the decade's most-cited luxury-brand crises. The four-stage statement sequence, the $25M production-company lawsuit, the twelve-month sales recovery, and what creative-review governance looks like across luxury houses post-2022.
National Public Radio (NPR) has announced that it will no longer be posting content on Twitter.
McDonald's introduced a comprehensive franchisee performance assessment framework this spring. The franchisee community is pushing back. The corporate logic is defensible. The implementation is the work.
In February 2022, Queen Elizabeth backed Camilla as Queen Consort before her death seven months later. See why the succession transition never became a crisis.
The Toyota Yaris — European Car of the Year 2021, assembled at Kolín in the Czech Republic, extended into the Yaris Cross crossover and the GR Yaris performance halo. How a B-segment hatchback anchors Toyota's European brand position.
Apple has reaffirmed its Racial Equity and Justice Initiative with $30 million in new commitments — HBCU education programs, the Global HIS Equity Innovation Hub at California State University, and expanded funding for advocacy groups. The second investment in REJI after the original $100 million commitment in 2020.
Exxon's $15 billion 2021 divestment was a narrative reset, not a fire sale. The communications file — hub for EPR's Exxon coverage.
