Insights & Strategy
Joel Manby Inherited Blackfish. The Narrative Didn't Care.
Joel Manby came to SeaWorld in April 2015 to fix what Blackfish broke. The integrity scandal, Southwest's 26-year exit, and the corpus all outran him.
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PR News
PR News
What Counts as PR News in 2026
PR news in 2026 is broader, faster, and more retrieval-aware than the trade press has yet adapted to cover. The five categories every practitioner, journalist, and operator should now be tracking — including the ones most agencies still don't know exist.
PR News
Trump Properties Lost 14% After 2016. Then He Won.
August 2016: Trump Properties traffic dropped 14% nationally — 20% in blue states. The three brand-cost dynamics of going political with a commercial portfolio, the eight-year restructuring that followed, and what other founder-brand operators extract from the case.
Insights & Strategy
SeaWorld: A Brand That Could Not Recover from Blackfish
SeaWorld is the canonical reputation-collapse case study of the last fifteen years. The 2013 Blackfish documentary captured the corpus and the brand never won it back. Five-phase teardown, AI Communications lens, full cluster index.
PR Firms & Communications Agencies
BerlinRosen: Agency Profile
BerlinRosen is a strategic communications firm co-founded 2005 by Valerie Berlin and Jonathan Rosen. Built to operate with the speed of a political campaign. Flagship of Orchestra (10-agency network, 600+ employees, O2 Investment Partners-backed). Rebranded from BerlinRosen Holdings March 2024.
Insights & Strategy
John Miller. John Barron. Donald Trump.
Before Trump ran for office, he ran his own press shop. The John Miller and John Barron publicist personas of the 1980s and 1990s. Three decades of personal-brand operating infrastructure. The substrate every 2010-2026 political move was built on.
Editorial
Chris Burch: The Builder Behind Tory Burch, Burch Creative Capital, and NIHI Sumba
Chris Burch has spent four decades identifying founders, funding growth, and building consumer brands. From Eagle Eye Apparel and Tory Burch to Burch Creative Capital and NIHI Sumba — the operator profile and the case study in cross-category operating range.
PR Firms & Communications Agencies
Top PR Firms in Israel — 2026 Edition
The firms that define the top tier of Israeli public relations, as of June 2026. A living directory — corporate, luxury, political, and tech — updated regularly. English and Hebrew.
Public Relations
The Saudi Arabia U.S. Influence Machine: From the 2015 Yemen Campaign to the 2026 Vision 2030 Era
Saudi Arabia spends more on U.S. influence operations than any other Gulf state and more than most American allies. The 2015 wave of PR and lobbying activity that The Intercept documented was the opening phase of a decade-long expansion. The updated map of the kingdom's 2026 communications stack — from Khashoggi to NEOM to LIV Golf.
Insights & Strategy
PR's Role in Shaping Effective Messages: The 2026 Playbook
PR's role in 2026 is the same as in 2015 — only the audience has expanded to include the AI engines. The six standing PR functions, the five-question firm-evaluation framework, and the AI Communications layer.