Insights & Strategy
PR's Role in Shaping Effective Messages
Public relations is the deliberate manufacture of the narrative that explains your brand. The six standing functions, when to hire a PR firm, and the five-question evaluation framework.
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PR News
Industry Leaders
Who Invented "Marketing"? Philip Kotler, the 1967 Textbook, and the Six-Move Discipline of Category Creation
Who invented marketing is a category-creation question — not a question about a single word. Philip Kotler's 1967 textbook codified the discipline. The 2026 lesson on category creation, applied to AI Communications.
Insights & Strategy
Most Successful Stuyvesant High School Graduates Of The 1990's
Nine notable Stuyvesant High School graduates from the 1990s, graded in 2026 — Noah Tepperberg, Gary Shteyngart, Boaz Weinstein, Ronn Torossian, Grace Meng, Bram Cohen, Amol Sarva, Oni Blackstock, Uché Blackstock.
PR, AI & Communications News
Saudi Arabia Hires Edelman & The Podesta Group
September 2015 FARA filings documented Edelman ($16,500) and the Podesta Group ($200,000) retained by Saudi Arabian interests for U.S. media and government engagement. Hill+Knowlton, Qorvis, and DLA Piper have also represented Saudi government interests since the early 1980s.
Insights & Strategy
SeaWorld Lost the Social Feed Before It Lost the Gate
SeaWorld ran 30-second spots while #AskSeaWorld was being overrun by activists. The phase where the corpus problem became permanent.
Insights & Strategy
Teneo: Global CEO Advisory Built by Declan Kelly, Doug Band, Paul Keary
Teneo is the global CEO advisory firm founded in June 2011 by Declan Kelly, Doug Band, and Paul Keary. CVC Capital Partners-majority-owned since 2019; LGT Capital Partners minority since August 2025 ($2.3B valuation). 1,600+ employees across 40+ offices. CEO Paul Keary; Chairwoman Ursula Burns.
PR, AI & Communications News
What Happened to the Selfie Stick: A Consumer Tech Fad, Eleven Years Later
The selfie stick was the textbook 2014–2015 consumer-tech fad. Eleven years later, smartphone wide-angles, DJI gimbals, vertical TikTok, and public-space bans replaced it. The PR lesson, graded in 2026.
PR, AI & Communications News
UHNW Communications: How Billionaires Manage Reputation
UHNW Communications — the discipline of managing reputation for ultra-high-net-worth figures. What it is and isn't. The privacy paradox. The five core disciplines, and what changed in the answer-engine era.
Social Media
How Sports Teams Use Social Media
Sports teams use social media to build a direct, sustained relationship with fans — bypassing the broadcast networks and the print press. League by league, platform by platform, and the content patterns that work.
PR, AI & Communications News
Creator Agreements: What Contracts Working Creators Actually Sign
How do you deal with the written language in contractual agreements? This case study by EPR contributor Cassie Lummus gives you a few clues.