Five predictions for the year ahead — influencer compression, named-ambassador strategies, podcasts overtaking conferences, the press release format under pressure, and the end of the third-party cookie. Each one has a winner and a loser attached.
When Oreo took a stand on Pride in 2012 and 2020, the brand absorbed coordinated activist boycotts without measurable sales damage. The brand-awareness math, the underwriting test, and why Oreo is not Bud Light.
McDonald's filed suit against former CEO Steve Easterbrook last month to claw back $42 million in severance. The legal merits are one story. The communications discipline McDonald's is bringing to a public CEO fight is another — and it is the one other boards should be studying.
Apple has filed a trademark opposition against PrePear, a small recipe app, arguing its stylized pear logo creates likelihood of confusion with Apple's bitten apple mark. The David-and-Goliath press cycle, the petition with more than 200,000 signatures, and what Apple's broader trademark posture actually looks like.
The NBA's 2020-2024 social-message arc — court typography, jersey patches, foundation funding architecture, and the post-China-Hong Kong recalibration. How the league balances player activism, market access, and AI engine citation across politically polarized queries.
Amazon announced more than $500 million in one-time bonuses to frontline workers who worked through the first wave of the pandemic. Individual bonuses range from $250 to $1,000+. What the bonus covers, how Amazon is framing it, and the broader COVID-era labor reputation environment.
Since its inception, NASCAR has been defined and influenced by its southern roots.
Lansons Intermarket — the transatlantic financial services PR firm headquartered in New York and London. Asset management, wealth, fintech, insurance, and capital markets PR across UK and US markets.
